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access_timeAugust 28, 2026
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  • Corporate affairs leaders say 2026 is the year of AI, but three quarters don’t even have a strategy
  • CIPR publishes new guidance on AI and digital ethics for internal communications
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  • Corporate comms failing at AI adoption
  • The Guardian’s generative AI and journalism policy
  • Gartner predicts PR budgets will increase 2x by 2027
  • Why don’t corporate communications and PR professionals understand ‘academic’?
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Stuart Bruce on the future of public relations, communications, corporate affairs, reputation, crisis communications and measurement and evaluation.

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Category: Content

Content, corporate communications, Measurement and Evaluation, public relations, Technology, Training

How to use ChatGPT for PR and communications

Posted onDecember 4, 2022December 4, 2022

You’ve probably seen people sharing the results of their experiment with OpenAI’s new ChatGPT tool. It’s like a personal teacher as you can ask ChatGPT …

Content, Journalism, public relations, Video

10 great viral news explainer tips for PR

Posted onJanuary 27, 2022February 25, 2022

The viral news explainer is a relatively new style of content that is proving increasingly popular. Journalist and news presenter Ros Atkins has pioneered the …

Content, Marketing, public relations, Reputation Management

What are good brand logos?

Posted onMay 10, 2020May 10, 2020

The Secret Language of Logos is a short video that helps you to understand brand logos. What is the difference between brand and reputation is …

CIPR, Content, corporate communications, Crisis Communications, CSR, Ethics, Measurement and Evaluation, PR strategy, PR Tips, PRCA, public relations, Reputation Management

10 actionable PR tips for communication success in 2020

Posted onJanuary 9, 2020January 9, 2020

These are 10 actionable PR tips to help you achieve your public relations and communication objectives in 2020. 1. Review your PR and communication strategy …

Content, corporate communications, public relations, SEO

How PR and SEO work together and why you don’t need a link

Posted onSeptember 3, 2018August 30, 2019

Today just about every SEO firm claims to do PR. They’ve often got a very shaky grasp of what public relations is, but they claim …

Content, corporate communications, public relations

What can PR learn from living with Alexa?

Posted onSeptember 16, 2017August 30, 2019

Quite a bit it turns out. We bought our first Amazon Echo just under a month ago and since then I’ve been having fun figuring …

Content, public relations

Why it isn’t time to kill the personal website

Posted onAugust 11, 2017August 7, 2020

Transcript of ‘Why it isn’t time to kill the personal website’ I’ve just read an article on The Next Web entitled “Time to kill the …

Business, Case Study, Content, corporate communications, CSR, Government, Media, Politics, public relations, Training

Google and UNHCR team up to answer five most common questions on Syria

Posted onMay 22, 2017August 30, 2019

UNHCR, the UN Refugee Agency, and Google have launched new website to deliver answers to the five most common queries that people around the world …

Content, corporate communications, Infographic, Public Affairs, public relations, social media

How PR and corporate communications can use animated gifs

Posted onMarch 16, 2017August 30, 2019

In Harry Potter newspaper pictures are alive with characters that move. Animated gifs are a type of image file format that are like photographs alive …

Content, corporate communications, Crisis Communications, public relations, Video

How to use virtual reality for public relations

Posted onFebruary 11, 2016August 30, 2019

Virtual reality was a popular prediction for what’s going to be big in 2016. I think it’s a virtual reality itself as 2016 isn’t going to …

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About the PR Futurist blog

This is the personal blog of Stuart Bruce. I started my PR blog in 2003, so it was one of the first PR blogs in the world. I have maintained it personally while running and working for a variety of different businesses. Its primary purpose is not commercial but to promote new thinking and ideas in the field of public relations and communications.

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