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access_timeAugust 28, 2026
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  • Corporate affairs leaders say 2026 is the year of AI, but three quarters don’t even have a strategy
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  • Corporate comms failing at AI adoption
  • The Guardian’s generative AI and journalism policy
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  • Why don’t corporate communications and PR professionals understand ‘academic’?
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Stuart Bruce on the future of public relations, communications, corporate affairs, reputation, crisis communications and measurement and evaluation.

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Category: Technology

Content, corporate communications, Measurement and Evaluation, public relations, Technology, Training

How to use ChatGPT for PR and communications

Posted onDecember 4, 2022December 4, 2022

You’ve probably seen people sharing the results of their experiment with OpenAI’s new ChatGPT tool. It’s like a personal teacher as you can ask ChatGPT …

Awards, corporate communications, public relations, Reputation Management, Technology

DataComms conference shows how PR and comms must get better at data

Posted onMay 9, 2022May 9, 2022

Last week I was one of the speakers at Communicate magazine’s DataComms conference. It highlighted how important it is for PR and communications professionals to …

Measurement and Evaluation, public relations, Technology

Why in-house comms and PR agencies should love timesheets

Posted onMarch 26, 2022October 29, 2023

In the PR and communications world, timesheets are often derided or treated with fear and contempt. There are two main schools of thought against them. …

corporate communications, public relations, Technology

Future of corporate communications research with 10 notable insights

Posted onNovember 1, 2021November 1, 2021

Tim Bailey works across sectors, building digital-first organisations, encouraging innovation and improvement through the horizontal transfer of ideas between sectors. He is currently working on …

CIPR, PRCA, PRtech, public relations, Technology

All the absolutely awesome PR tools for communications professionals

Posted onAugust 17, 2020August 17, 2020

All the absolutely awesome PR tools for communications professionals is a bold claim and this is an article that has been 80% written for more …

CIPR, corporate communications, CSR, Ethics, Measurement and Evaluation, PRCA, public relations, Technology

PR 2020 vision – AI, professional development, measurement, purpose

Posted onJanuary 6, 2020January 6, 2020

As someone who now describes myself as a PR Futurist I’ve spoken at a lot at conferences on the future of public relations and it’s …

Content, corporate communications, public relations, Technology

Flipboard for Windows 8 review

Posted onNovember 15, 2013August 30, 2019

Flipboard for Windows 8 is finally in the Windows store. And it was worth the wait. I’ve one criticism (and it’s a big one), but …

Technology

Windows Surface RT rocks

Posted onSeptember 17, 2013August 30, 2019

If you believe the übergeeks I’ve bought a pup. The worst damned tablet ever. But there again if you believe the übergeeks an iPad with …

Journalism, public relations, Technology

Google Reader is a big loss to PR practice

Posted onMarch 15, 2013August 30, 2019

I’m trying and failing to make sense of the numerous blog posts and articles about the demise of Google Reader. For PR and journalism it …

corporate communications, Crisis Communications, public relations, Reputation Management, social media, Technology

Twitter password attack is reminder why corporate social media security is important

Posted onFebruary 2, 2013August 30, 2019

The Twitter password security breach is a good reminder of why it is important to always protect yourself by using good online security. You should …

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About the PR Futurist blog

This is the personal blog of Stuart Bruce. I started my PR blog in 2003, so it was one of the first PR blogs in the world. I have maintained it personally while running and working for a variety of different businesses. Its primary purpose is not commercial but to promote new thinking and ideas in the field of public relations and communications.

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