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access_timeAugust 28, 2026
Latest:
  • Corporate affairs leaders say 2026 is the year of AI, but three quarters don’t even have a strategy
  • CIPR publishes new guidance on AI and digital ethics for internal communications
  • Reputation, Risk and Resilience report says communicators need more agency, not more angst
  • Corporate comms failing at AI adoption
  • The Guardian’s generative AI and journalism policy
  • Gartner predicts PR budgets will increase 2x by 2027
  • Why don’t corporate communications and PR professionals understand ‘academic’?
  • Will 2026 be the year of corporate storytelling?
  • Microsoft CCO Frank X. Shaw on using AI for corporate comms and crises
  • Is GEO essential for PR or is it all snake oil?

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Stuart Bruce on the future of public relations, communications, corporate affairs, reputation, crisis communications and measurement and evaluation.

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Category: PRtech

corporate communications, Crisis Communications, Measurement and Evaluation, PRtech, public relations, Research

Future of Corporate Communications study finds CCOs investing more in technology

Posted onOctober 7, 2023October 7, 2023

The Edelman 2023 Future of Corporate Communications survey found that half of respondents see themselves as strategic advisers to or partners to their company’s leadership …

PRtech, Video

4 great PRTech tools in action

Posted onNovember 30, 2020November 30, 2020

This weekend I had a play with some shiny new PRTech tools that I’d bought in the Black Friday deals I shared in last Friday’s …

PRtech, public relations

PR Black Friday deals

Posted onNovember 27, 2020November 29, 2020

My first task today was meant to be looking at some Black Friday deals on some PRTech tools and deciding which ones are worth buying. …

CIPR, PRCA, PRtech, public relations, Technology

All the absolutely awesome PR tools for communications professionals

Posted onAugust 17, 2020August 17, 2020

All the absolutely awesome PR tools for communications professionals is a bold claim and this is an article that has been 80% written for more …

corporate communications, PRtech, public relations

News trend tool tells you what journalists are writing about

Posted onApril 2, 2020April 2, 2020

A new news trend tool lets you see and search what journalists are writing about. Trends from Muck Rack is similar to Google Trends which …

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About the PR Futurist blog

This is the personal blog of Stuart Bruce. I started my PR blog in 2003, so it was one of the first PR blogs in the world. I have maintained it personally while running and working for a variety of different businesses. Its primary purpose is not commercial but to promote new thinking and ideas in the field of public relations and communications.

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