The ICCO World PR Report revealed that PR measurement and analytics is the top area of investment for 2023 with 24% of respondents intending to …
Category: Measurement and Evaluation
You’ve probably seen people sharing the results of their experiment with OpenAI’s new ChatGPT tool. It’s like a personal teacher as you can ask ChatGPT …
In the PR and communications world, timesheets are often derided or treated with fear and contempt. There are two main schools of thought against them. …
It’s AMEC Measurement Month and based on the great events I’ve already attended (virtually) it’s going to be another fantastic one. I’m speaking at a …
I’ve been passionate about data for almost my whole career in public relations, so I’m excited to be a judge for the inaugural DataComms Awards. …
Modernising communications is one of the consultancy services I provide as I advise in-house communications departments and PR agencies on how they can modernise, innovate …
The ICCO World PR Report 2020 provides a mixed picture of the global PR industry. It reveals an industry where 61% of PR firms are …
Is PR dead, the future of PR, who should PR report to and PR’s relationship to marketing have been debated for longer than I’ve been …
These are 10 actionable PR tips to help you achieve your public relations and communication objectives in 2020. 1. Review your PR and communication strategy …
As someone who now describes myself as a PR Futurist I’ve spoken at a lot at conferences on the future of public relations and it’s …
