When asked to complete “2026 is going to be the year of….”, corporate affairs leaders most often answered AI. Despite this just a quarter have …
Category: Measurement and Evaluation
Gartner predicts a two‑fold increase in PR and earned media budgets by 2027 as AI answer engines replace traditional search. Exciting news for the public …
The AMEC Communication Measurement and Evaluation Summit 2024 provided lots of food for thought, as well as the opportunity to sample the culinary delights of …
Yesterday I spoke at the PRCA Measurement Conference as part of AMEC’s Measurement Month. I was part of a panel on Navigating the Future of …
The Edelman 2023 Future of Corporate Communications survey found that half of respondents see themselves as strategic advisers to or partners to their company’s leadership …
This year’s AMEC Global Summit in Miami was a blast with a host of great speakers during the day and some amazing networking during the …
The ICCO World PR Report revealed that PR measurement and analytics is the top area of investment for 2023 with 24% of respondents intending to …
You’ve probably seen people sharing the results of their experiment with OpenAI’s new ChatGPT tool. It’s like a personal teacher as you can ask ChatGPT …
In the PR and communications world, timesheets are often derided or treated with fear and contempt. There are two main schools of thought against them. …
It’s AMEC Measurement Month and based on the great events I’ve already attended (virtually) it’s going to be another fantastic one. I’m speaking at a …
