When asked to complete “2026 is going to be the year of….”, corporate affairs leaders most often answered AI. Despite this just a quarter have …
Category: AI for PR
The picture about AI painted by BCG’s latest research isn’t a pretty one for corporate affairs and communications leaders. Its blunt message is that while …
The Guardian has just updated its Editorial Code of Practice and Guidance (PDF) to address generative AI. On Tuesday I attended a roundtable discussion at …
Gartner predicts a two‑fold increase in PR and earned media budgets by 2027 as AI answer engines replace traditional search. Exciting news for the public …
Will corporate storytelling be the backbone of your communication strategy in 2026? This weekend, I listened to Sam Barcroft, the new group CEO of SWNS, …
Microsoft CCO Frank X. Shaw did a fireside chat [full video] at the Wall Street Journal Leadship Institute CMO Council Summit where he explained in …
GEO – generative engine optimisation – is everywhere at the moment. It’s sometimes called AEO, GAIO or other equally baffling letters. What it really means …
The UK government’s announcement of AI Growth Labs mean that it is more important than ever that communications professionals understand the need for social licence …
PRWeek claims its inaugural AI survey with Boston University provides the biggest insights into AI’s use in PR yet produced. However, the headline story is …
The latest shocking news is some MPs appear to be using AI to help write their speeches for the House of Commons. Frankly, I’d be …
