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access_timeAugust 28, 2026
Latest:
  • Corporate affairs leaders say 2026 is the year of AI, but three quarters don’t even have a strategy
  • CIPR publishes new guidance on AI and digital ethics for internal communications
  • Reputation, Risk and Resilience report says communicators need more agency, not more angst
  • Corporate comms failing at AI adoption
  • The Guardian’s generative AI and journalism policy
  • Gartner predicts PR budgets will increase 2x by 2027
  • Why don’t corporate communications and PR professionals understand ‘academic’?
  • Will 2026 be the year of corporate storytelling?
  • Microsoft CCO Frank X. Shaw on using AI for corporate comms and crises
  • Is GEO essential for PR or is it all snake oil?

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Stuart Bruce on the future of public relations, communications, corporate affairs, reputation, crisis communications and measurement and evaluation.

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Category: Crisis Communications

AI for PR, corporate communications, Crisis Communications, Measurement and Evaluation, public relations

Gartner predicts PR budgets will increase 2x by 2027

Posted onFebruary 19, 2026February 19, 2026

Gartner predicts a two‑fold increase in PR and earned media budgets by 2027 as AI answer engines replace traditional search. Exciting news for the public …

AI for PR, corporate communications, Crisis Communications, public relations

Microsoft CCO Frank X. Shaw on using AI for corporate comms and crises

Posted onNovember 23, 2025November 23, 2025

Microsoft CCO Frank X. Shaw did a fireside chat [full video] at the Wall Street Journal Leadship Institute CMO Council Summit where he explained in …

corporate communications, Crisis Communications, public relations, Reputation Management, Research

Reputation, risk and resilience – the ultimate report

Posted onMay 14, 2024May 14, 2024

Every year there are a multitude of useful and interesting global reports published about reputation, risk, resilience and trust. We feature many of them in …

corporate communications, Crisis Communications, Measurement and Evaluation, PRtech, public relations, Research

Future of Corporate Communications study finds CCOs investing more in technology

Posted onOctober 7, 2023October 7, 2023

The Edelman 2023 Future of Corporate Communications survey found that half of respondents see themselves as strategic advisers to or partners to their company’s leadership …

Crisis Communications, public relations

Crisis communications in football – Mason Greenwood, Luis Rubiales and Nike

Posted onAugust 29, 2023August 29, 2023

The last week has seen football (or soccer for our US friends) engulfed in three extraordinary crises. Manchester United’s handling of the Mason Greenwood issue …

Crisis Communications

What can we learn from NatWest’s Nigel Farage crisis?

Posted onJuly 26, 2023July 26, 2023

Whenever a company is in the news because of a crisis there is always an army of armchair experts offering their take on what it’s …

Crisis Communications, Measurement and Evaluation, public relations

AMEC Summit in Miami was a blast

Posted onMay 22, 2023May 26, 2023

This year’s AMEC Global Summit in Miami was a blast with a host of great speakers during the day and some amazing networking during the …

corporate communications, Crisis Communications, public relations

Mastodon returns – what does it mean for PR and communications?

Posted onNovember 17, 2022November 17, 2022

The exaggerated reports of Twitter’s demise mean the geeky backwaters of Mastodon have suddenly been thrust into the limelight with mainstream media writing about it. …

CIPR, corporate communications, Crisis Communications, PRCA, public relations, Reputation Management

FTSE 100 communications research reveals serious lack of professional PR

Posted onOctober 10, 2022October 10, 2022

Last week I blogged about some positive new research from the PRCA which revealed that 96% of CEOs and CFOs consider communications as important or …

Crisis Communications, PRCA, public relations

Crisis communications 101 for sport webinar

Posted onMay 30, 2022May 30, 2022

I recently did a webinar for the PRCA (Public Relations and Communications Association) on crisis comms in sport. It was hosted by PRCA Sports Group …

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About the PR Futurist blog

This is the personal blog of Stuart Bruce. I started my PR blog in 2003, so it was one of the first PR blogs in the world. I have maintained it personally while running and working for a variety of different businesses. Its primary purpose is not commercial but to promote new thinking and ideas in the field of public relations and communications.

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