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access_timeAugust 28, 2026
Latest:
  • Corporate affairs leaders say 2026 is the year of AI, but three quarters don’t even have a strategy
  • CIPR publishes new guidance on AI and digital ethics for internal communications
  • Reputation, Risk and Resilience report says communicators need more agency, not more angst
  • Corporate comms failing at AI adoption
  • The Guardian’s generative AI and journalism policy
  • Gartner predicts PR budgets will increase 2x by 2027
  • Why don’t corporate communications and PR professionals understand ‘academic’?
  • Will 2026 be the year of corporate storytelling?
  • Microsoft CCO Frank X. Shaw on using AI for corporate comms and crises
  • Is GEO essential for PR or is it all snake oil?

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Stuart Bruce on the future of public relations, communications, corporate affairs, reputation, crisis communications and measurement and evaluation.

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Category: CIPR

AI for PR, CIPR, public relations, Research

AI dominates CIPR State of the Profession survey

Posted onSeptember 21, 2024October 4, 2024

The CIPR State of the Profession 2024 survey has some signs to be optimistic but also makes grim reading. However, I’m not convinced by all …

AI for PR, CIPR, PRCA, public relations

Senior lawyer says it is unethical not to use AI

Posted onMarch 25, 2024March 25, 2024

The second most senior judge in England and Wales has said that lawyers may soon have to use artificial intelligence as it is potentially unethical …

CIPR, Research

CIPR PR Population Report of 2021 census data reveals alarming diversity issues

Posted onFebruary 2, 2024February 2, 2024

The Chartered Institute for Public Relations has published the CIPR PR Population Report examining the demographic make-up of the public relations profession in England and …

CIPR, public relations, Research

Humans Needed More Than Ever – new AI in PR report from CIPR

Posted onSeptember 19, 2023September 19, 2023

AI is not a threat to the jobs of PR professionals, but it is a threat to the jobs of PR professionals who don’t use …

CIPR, PRCA, public relations

Francis Ingham: A tribute to a PR legend

Posted onMarch 17, 2023March 27, 2023

I first met Francis Ingham at around about the time he left his role at the CIPR (Chartered Insitute of Public Relations) to join the …

CIPR, corporate communications, Crisis Communications, PRCA, public relations, Reputation Management

FTSE 100 communications research reveals serious lack of professional PR

Posted onOctober 10, 2022October 10, 2022

Last week I blogged about some positive new research from the PRCA which revealed that 96% of CEOs and CFOs consider communications as important or …

CIPR, public relations, Research

What does the CIPR’s State of the Profession really tell us?

Posted onJune 6, 2022June 6, 2022

The CIPR State of the Profession 2022 report is out. As usual, it contains some interesting data on diversity, salaries, job satisfaction etc. But I’m …

CIPR, Crisis Communications, PRCA, public relations

Crisis communications lessons from P&O Ferries

Posted onMarch 17, 2022May 21, 2026

Editorial note, 21 May 2026: The image previously published here, sourced in good faith from a publicly issued RMT press release, has been removed following …

CIPR, Ethics, PRCA

PR ethics – PRCA and CIPR warn UK government to tell the truth

Posted onAugust 28, 2021August 28, 2021

Both UK PR bodies have rebuked the UK government’s Department for Health and Social Care for breaching PR ethics by issuing a ‘New Hospital Programme …

CIPR, Crisis Communications, public relations, Review, Training

Crisis communications – how to be crisis proof

Posted onJanuary 31, 2021January 31, 2021

My first brush with crisis communications was in my first public relations job. One of our clients was a manufacturer of garden shredders and BBC …

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About the PR Futurist blog

This is the personal blog of Stuart Bruce. I started my PR blog in 2003, so it was one of the first PR blogs in the world. I have maintained it personally while running and working for a variety of different businesses. Its primary purpose is not commercial but to promote new thinking and ideas in the field of public relations and communications.

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