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Stuart Bruce on the future of public relations, communications, corporate affairs, reputation, crisis communications and measurement and evaluation.

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Category: CIPR

Awards, Case Study, CIPR, corporate communications, Crisis Communications, CSR, public relations

Fearless girl isn’t so equal when it comes to gender pay gap

Posted onNovember 10, 2017August 30, 2019

Today it’s Equal Pay Day. The day when women stop earning relative to men because of the gender pay gap. It’s a good day to …

CIPR, Measurement and Evaluation, public relations

Die! AVEs! Die! Die! Die!

Posted onMay 19, 2017August 30, 2019

I’ve been telling the PR industry for some time now that things can’t go along as they are…. business as usual while mainstream media goes …

CIPR, Measurement and Evaluation, PR strategy, Public Affairs, public relations, Reputation Management, SEO

PR professionals’ skills and competencies not fit for modern future proof public relations

Posted onMarch 8, 2017August 30, 2019

The State of the Profession 2017 survey by the UK’s Chartered Institute of Public Relations (CIPR) reveals that the PR profession still has a very long way …

CIPR, Conference Speaking, corporate communications, Measurement and Evaluation, Reputation Management

Talking PR in Moscow, Davos and Leeds

Posted onFebruary 12, 2016August 30, 2019

I’ve got a few PR speaking gigs coming up over the next month. Next week I’m braving the sub-zero temperatures in Moscow to speak at …

CIPR, Ethics, Measurement and Evaluation, PRCA, public relations

The PR measurement myth of ROI

Posted onJanuary 26, 2016August 30, 2019

  Yet another interesting question from a potential client wanting help to measure the ROI of public relations. It’s the wrong question as nearly everyone I’ve seen …

CIPR, public relations, Yorkshire

PR job – fantastic opportunity based in West Yorkshire

Posted onNovember 6, 2015August 30, 2019

Are you bright, ambitious, enthusiastic and looking for a great new PR job? If that’s you we should talk. For a couple of days a …

CIPR, Conference Speaking, corporate communications, Crisis Communications, PR strategy, public relations, Training

Verifying social media and social network posts for PR | If your mother says she loves, check it out

Posted onOctober 3, 2015August 30, 2019

The refugee crisis in Europe has once again seen the widespread distribution of misinformation by social media. The photo above purports to show refugees in Germany …

CIPR, PRCA, public relations

Free #PRstack #2 book with 30 how to guides for hacking your PR practice, tactics and strategy

Posted onOctober 1, 2015August 30, 2019

I’m privileged to be a member of the PRstack community created by Stephen Waddington, past president of the Chartered Institute of Public Relations and chief …

CIPR, Infographic, PR strategy, PRCA, public relations, Research, SEO, social media

PRCA Digital PR Report 2015 need for more digital PR training and digital PR budgets expected to grow

Posted onSeptember 14, 2015August 30, 2019

The Public Relations Consultants Association (PRCA) has revealed the findings of its Digital PR Report 2015, with insights across the following key areas: In-house budgeting …

CIPR, Government, PRCA, Public Affairs, public relations, social media

What will you post on Facebook or Twitter in 14 days’ time?

Posted onSeptember 11, 2015August 30, 2019

The UK government’s new bill restricting trade unions has an alarming proposal in it that has potentially devastating negative consequences for people working in public …

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About PR Futurist

Stuart Bruce's PR Futurist blog looks at the future of public relations, communications and corporate affairs. It focus on corporate communications, reputation, crisis communications, public affairs and measurement and evaluation. I'm interested in covering news, research and reports on professional practice, CommTech, learning and development and everything that improves public relations practice around the world.

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About the PR Futurist blog

This is the personal blog of Stuart Bruce. I started my PR blog in 2003, so it was one of the first PR blogs in the world. I have maintained it personally while running and working for a variety of different businesses. Its primary purpose is not commercial but to promote new thinking and ideas in the field of public relations and communications.

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