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access_timeAugust 28, 2026
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  • Corporate comms failing at AI adoption
  • The Guardian’s generative AI and journalism policy
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Stuart Bruce on the future of public relations, communications, corporate affairs, reputation, crisis communications and measurement and evaluation.

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Category: Case Study

Case Study, Public Affairs, public relations

Royal Mail’s innovative digital public affairs response to attack by Jeremy Corbyn

Posted onNovember 17, 2017August 30, 2019

When Royal Mail announced a profit of £68m UK Labour Party leader Jeremy Corbyn was quick to attack it with a specially made video and …

Awards, Case Study, CIPR, corporate communications, Crisis Communications, CSR, public relations

Fearless girl isn’t so equal when it comes to gender pay gap

Posted onNovember 10, 2017August 30, 2019

Today it’s Equal Pay Day. The day when women stop earning relative to men because of the gender pay gap. It’s a good day to …

Business, Case Study, Content, corporate communications, CSR, Government, Media, Politics, public relations, Training

Google and UNHCR team up to answer five most common questions on Syria

Posted onMay 22, 2017August 30, 2019

UNHCR, the UN Refugee Agency, and Google have launched new website to deliver answers to the five most common queries that people around the world …

Case Study, public relations

Pokémon Go for PR and communications

Posted onJuly 12, 2016August 30, 2019

Despite only officially being available in Australia, New Zealand the USA Pokémon Go has taken the world by storm. So how is the PR and …

Business, Case Study, corporate communications, public relations, Public Sector

Annual reports should report what matters

Posted onMay 29, 2015August 30, 2019

Many PR professionals help companies and organisations to create annual reports, but despite improvements to make them more interesting they are still frequently just focused …

Case Study, Politics, Word of Mouth

Communications and campaigning has to be different in 2015

Posted onJanuary 6, 2015August 30, 2019

In the UK general election fever is already dominating the news more than four months before the actual election giving the electorate (note I don’t …

Case Study, public relations

David Cameron forgets Twitter needs to be authentic – again!

Posted onMarch 6, 2014August 30, 2019

One of the topics we cover in my is how powerful images can be – if they are authentic, fun,creative or interesting. David Cameron provided a …

Case Study, corporate communications, Government, Politics, public relations, Video

Batkid – Obama’s master class in how to use Vine

Posted onNovember 16, 2013August 30, 2019

The heart-warming story of how thousands of people in San Francisco turned out to help a boy recovering from leukaemia  fulfil his wish to be …

Case Study, CSR, Video

Jessie J – Price Tag lipdub by 500 women in Uganda to promote microfinance

Posted onOctober 18, 2013August 30, 2019

This is a great example of using online video with 500 Ugandan women dancing to ‘Price Tag’ by Jessie J. It shows the power, potential …

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About the PR Futurist blog

This is the personal blog of Stuart Bruce. I started my PR blog in 2003, so it was one of the first PR blogs in the world. I have maintained it personally while running and working for a variety of different businesses. Its primary purpose is not commercial but to promote new thinking and ideas in the field of public relations and communications.

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