In the UK general election fever is already dominating the news more than four months before the actual election giving the electorate (note I don’t …
Category: Word of Mouth
The Office of Fair Trading (OFT) has cracked down on a blogging company it found to be in breach of the Consumer Protection from Unfair …
Three Auburn University students have created ‘Operation Hug Taylor Swift’ which I think is one of the best social media ‘campaigns’ I’ve seen. Why? It …
Labour’s manifesto launch is a bit different to what a lot of people were expecting. Usually general election manifestos are only bought and read by …
The Word of Mouth Marketing Association (WOMMA) is later today to issue a guide to disclosure in social media marketing. US-based WOMMA is responding to …
As well as the Don’t Panic Guide to Social Media Conference in Manchester I’m also going to be speaking at the Marketing Live Conference in Bratislava on November 26. I’ll be speaking about word of mouth marketing and social media.
Today’s FT.com has an interesting article that asks “Is blogging good value for the C-suite?â€. It’s quite a thought-provoking, if slightly confusing article, by-lined to Urs E. Gattiker, the inventor of My.ComMetrics.com and founder and Chief Technology Officer of CyTRAP…
Over on the Wolfstar blog there is quite a vigorous debate on word of mouth marketing and the ethics of marketing to young people. I’ve also just put up our ‘blog rules’ and would really welcome comments on either the…
Thank you James Barbour. XP: Wolfstar blog Technorati Tags: WOM, WOMM, word of mouth, marketing
