Skip to content
access_timeAugust 28, 2026
Latest:
  • Corporate affairs leaders say 2026 is the year of AI, but three quarters don’t even have a strategy
  • CIPR publishes new guidance on AI and digital ethics for internal communications
  • Reputation, Risk and Resilience report says communicators need more agency, not more angst
  • Corporate comms failing at AI adoption
  • The Guardian’s generative AI and journalism policy
  • Gartner predicts PR budgets will increase 2x by 2027
  • Why don’t corporate communications and PR professionals understand ‘academic’?
  • Will 2026 be the year of corporate storytelling?
  • Microsoft CCO Frank X. Shaw on using AI for corporate comms and crises
  • Is GEO essential for PR or is it all snake oil?

Stuart Bruce the PR Futurist logo

Stuart Bruce on the future of public relations, communications, corporate affairs, reputation, crisis communications and measurement and evaluation.

home
  • BIOGRAPHY
  • WORK WITH ME
  • PODCASTS
  • SPEAKING
  • MEDIA COMMENTARY
  • TV INTERVIEWS
  • CONTACT

Category: Video

Content, Journalism, public relations, Video

10 great viral news explainer tips for PR

Posted onJanuary 27, 2022February 25, 2022

The viral news explainer is a relatively new style of content that is proving increasingly popular. Journalist and news presenter Ros Atkins has pioneered the …

PRtech, Video

4 great PRTech tools in action

Posted onNovember 30, 2020November 30, 2020

This weekend I had a play with some shiny new PRTech tools that I’d bought in the Black Friday deals I shared in last Friday’s …

corporate communications, public relations, social media, Video

Is TikTok just for kids and fun brands or can corporate PR use it?

Posted onJune 8, 2020June 8, 2020

TikTok’s meteoric rise has accelerated during the lockdown. However, most of the examples I’ve seen of it being used for work purposes have been influencers …

Content, corporate communications, Crisis Communications, public relations, Video

How to use virtual reality for public relations

Posted onFebruary 11, 2016August 30, 2019

Virtual reality was a popular prediction for what’s going to be big in 2016. I think it’s a virtual reality itself as 2016 isn’t going to …

Content, Marketing, public relations, Video

The story of content: New documentary film on content marketing

Posted onSeptember 23, 2015August 30, 2019

  Content marketing is one of the hottest topics in marketing communications and public relations. This new 44 minute documentary film from the Content Marketing …

Conference Speaking, corporate communications, public relations, Video

International PR thought leader videos from the Davos World Communication Forum

Posted onMarch 13, 2015August 30, 2019

The sixth Davos World Communication Forum (#WCFDavos) was probably the best ever with almost 150 participants from 30+ countries and every continent (except Antarctica). I …

corporate communications, public relations, Video

Reunion–stunning emotional video from Google India

Posted onNovember 16, 2013August 30, 2019

Content marketing is an awful phrase, so I’d hate to describe this beautiful video from Google India as that. It’s a heart-warming tale of friendship …

Case Study, corporate communications, Government, Politics, public relations, Video

Batkid – Obama’s master class in how to use Vine

Posted onNovember 16, 2013August 30, 2019

The heart-warming story of how thousands of people in San Francisco turned out to help a boy recovering from leukaemia  fulfil his wish to be …

Case Study, CSR, Video

Jessie J – Price Tag lipdub by 500 women in Uganda to promote microfinance

Posted onOctober 18, 2013August 30, 2019

This is a great example of using online video with 500 Ugandan women dancing to ‘Price Tag’ by Jessie J. It shows the power, potential …

Ethics, Government, Politics, public relations, Video

Norwegian PM’s taxi video was a fake

Posted onAugust 16, 2013August 30, 2019

Last weekend the political chattering classes, PR community and mainstream media got very excited about a brilliant campaign initiative by Norwegian Labour Party prime minister …

Posts pagination

1 2 3 … 6 ‹
  • Twitter
  • LinkedIn
  • Instagram
  • Facebook
  • YouTube
  • Pinterest

About the PR Futurist blog

This is the personal blog of Stuart Bruce. I started my PR blog in 2003, so it was one of the first PR blogs in the world. I have maintained it personally while running and working for a variety of different businesses. Its primary purpose is not commercial but to promote new thinking and ideas in the field of public relations and communications.

Archives

Privacy & Cookies: This site uses cookies. By continuing to use this website, you agree to their use.

To find out more, including how to control cookies, see here: Cookie Policy
© 2026 Stuart Bruce the PR Futurist Privacy Policy
keyboard_arrow_up

Keep ahead of the future of public relations, communications and corporate affairs. Subscribe to the fortnightly PR Futurist for the latest news and research on AI, technology and professional practice to help you keep up, catch up and stay ahead.