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Stuart Bruce on the future of public relations, communications, corporate affairs, reputation, crisis communications and measurement and evaluation.

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Category: Video

public relations, Content, Journalism, Video

10 great viral news explainer tips for PR

Posted onJanuary 27, 2022February 25, 2022

The viral news explainer is a relatively new style of content that is proving increasingly popular. Journalist and news presenter Ros Atkins has pioneered the …

PRtech, Video

4 great PRTech tools in action

Posted onNovember 30, 2020November 30, 2020

This weekend I had a play with some shiny new PRTech tools that I’d bought in the Black Friday deals I shared in last Friday’s …

public relations, corporate communications, social media, Video

Is TikTok just for kids and fun brands or can corporate PR use it?

Posted onJune 8, 2020June 8, 2020

TikTok’s meteoric rise has accelerated during the lockdown. However, most of the examples I’ve seen of it being used for work purposes have been influencers …

Content, corporate communications, Crisis Communications, public relations, Video

How to use virtual reality for public relations

Posted onFebruary 11, 2016August 30, 2019

Virtual reality was a popular prediction for what’s going to be big in 2016. I think it’s a virtual reality itself as 2016 isn’t going to …

Content, Marketing, public relations, Video

The story of content: New documentary film on content marketing

Posted onSeptember 23, 2015August 30, 2019

  Content marketing is one of the hottest topics in marketing communications and public relations. This new 44 minute documentary film from the Content Marketing …

Conference Speaking, corporate communications, public relations, Video

International PR thought leader videos from the Davos World Communication Forum

Posted onMarch 13, 2015August 30, 2019

The sixth Davos World Communication Forum (#WCFDavos) was probably the best ever with almost 150 participants from 30+ countries and every continent (except Antarctica). I …

corporate communications, public relations, Video

Reunion–stunning emotional video from Google India

Posted onNovember 16, 2013August 30, 2019

Content marketing is an awful phrase, so I’d hate to describe this beautiful video from Google India as that. It’s a heart-warming tale of friendship …

Case Study, corporate communications, Government, Politics, public relations, Video

Batkid – Obama’s master class in how to use Vine

Posted onNovember 16, 2013August 30, 2019

The heart-warming story of how thousands of people in San Francisco turned out to help a boy recovering from leukaemia  fulfil his wish to be …

Case Study, CSR, Video

Jessie J – Price Tag lipdub by 500 women in Uganda to promote microfinance

Posted onOctober 18, 2013August 30, 2019

This is a great example of using online video with 500 Ugandan women dancing to ‘Price Tag’ by Jessie J. It shows the power, potential …

Ethics, Government, Politics, public relations, Video

Norwegian PM’s taxi video was a fake

Posted onAugust 16, 2013August 30, 2019

Last weekend the political chattering classes, PR community and mainstream media got very excited about a brilliant campaign initiative by Norwegian Labour Party prime minister …

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About PR Futurist

Stuart Bruce's PR Futurist blog looks at the future of public relations, communications and corporate affairs. It focus on corporate communications, reputation, crisis communications, public affairs and measurement and evaluation. I'm interested in covering news, research and reports on professional practice, CommTech, learning and development and everything that improves public relations practice around the world.

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About the PR Futurist blog

This is the personal blog of Stuart Bruce. I started my PR blog in 2003, so it was one of the first PR blogs in the world. I have maintained it personally while running and working for a variety of different businesses. Its primary purpose is not commercial but to promote new thinking and ideas in the field of public relations and communications.

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