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access_timeAugust 28, 2026
Latest:
  • Corporate affairs leaders say 2026 is the year of AI, but three quarters don’t even have a strategy
  • CIPR publishes new guidance on AI and digital ethics for internal communications
  • Reputation, Risk and Resilience report says communicators need more agency, not more angst
  • Corporate comms failing at AI adoption
  • The Guardian’s generative AI and journalism policy
  • Gartner predicts PR budgets will increase 2x by 2027
  • Why don’t corporate communications and PR professionals understand ‘academic’?
  • Will 2026 be the year of corporate storytelling?
  • Microsoft CCO Frank X. Shaw on using AI for corporate comms and crises
  • Is GEO essential for PR or is it all snake oil?

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Stuart Bruce on the future of public relations, communications, corporate affairs, reputation, crisis communications and measurement and evaluation.

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Category: Journalism

Content, Journalism, public relations, Video

10 great viral news explainer tips for PR

Posted onJanuary 27, 2022February 25, 2022

The viral news explainer is a relatively new style of content that is proving increasingly popular. Journalist and news presenter Ros Atkins has pioneered the …

Crisis Communications, Journalism, Media, public relations

Fake news fools news media with Woolworths high street relaunch

Posted onOctober 28, 2020October 28, 2020

One reason I’m passionate about saving mainstream news media is that it isn’t susceptible to fake news as it employs qualified journalists with expertise in …

corporate communications, Ethics, Journalism, Media, Media Relations, public relations

PR and ad-blocking – don’t do it

Posted onApril 8, 2019August 30, 2019

Most public relations professionals now acknowledge the importance of paid media, alongside earned, shared and owned – PESO. But for earned media to work there …

corporate communications, Crisis Communications, Journalism, Measurement and Evaluation, Media, PR strategy, public relations, Reputation Management, social media

PR problem? Hire a journalist… or rather don’t if you want to have successful PR

Posted onMay 29, 2016August 30, 2019

I actually laughed out loud when I read this story about the BBC’s world affairs editor John Simpson setting up a corporate consultancy to advise …

Business, CIPR, corporate communications, Crisis Communications, CSR, Journalism, Media, public relations, Reputation Management

PR ethics and journalism ethics in the face of media business meltdown

Posted onFebruary 19, 2015August 30, 2019

Since columnist Peter Oborne sensationally resigned from The Telegraph with a devastating public critique of what he believed to be its declining ethical and editorial …

Government, Journalism, Media, Politics, public relations, Training

Ill-informed politicians and journalists kicking NHS PR professionals – again

Posted onJanuary 31, 2015August 30, 2019

 The Telegraph has an incredibly ill-informed article on ‘NHS ‘spin bill’ soars as crisis grows’. Oh the irony of a journalist falling for a politician’s spin about …

corporate communications, Crisis Communications, Journalism, Media, public relations, Reputation Management, social media, Social Networks

Verification Handbook for journalists and aid providers

Posted onNovember 4, 2013August 30, 2019

The Verification Handbook from the European Centre of Journalism is a new resource for journalists and aid responders, which provides tools, techniques and step-by-step guidelines …

CIPR, Conference Speaking, Content, corporate communications, Ethics, Journalism, Media, public relations, Reputation Management, SEO, social media

Tom Foremski Thought Leaders event at the CIPR

Posted onMay 14, 2013August 30, 2019

Last week I chaired a ‘Thought Leaders’ event at the Chartered Institute of Public Relations (CIPR) in London where I interviewed Tom Foremski who became …

Journalism, public relations, Technology

Google Reader is a big loss to PR practice

Posted onMarch 15, 2013August 30, 2019

I’m trying and failing to make sense of the numerous blog posts and articles about the demise of Google Reader. For PR and journalism it …

CIPR, Content, corporate communications, Journalism, Media, public relations, social media

Tom Foremski and Stuart Bruce speak at CIPR event and ask could corporate media win a Pulitzer?

Posted onMarch 11, 2013August 30, 2019

On Wednesday May 8 I’m looking forward to speaking at a special event with Tom Foremski looking at ‘Can corporate media support serious journalism?’ The …

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About the PR Futurist blog

This is the personal blog of Stuart Bruce. I started my PR blog in 2003, so it was one of the first PR blogs in the world. I have maintained it personally while running and working for a variety of different businesses. Its primary purpose is not commercial but to promote new thinking and ideas in the field of public relations and communications.

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