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Stuart Bruce on the future of public relations, communications, corporate affairs, reputation, crisis communications and measurement and evaluation.

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Category: Government

Government, Measurement and Evaluation, Media Relations, Politics, PR strategy, public relations

Modernising communications – what can we learn from the Government Communication Service?

Posted onSeptember 13, 2021September 15, 2021

Modernising communications is one of the consultancy services I provide as I advise in-house communications departments and PR agencies on how they can modernise, innovate …

CIPR, corporate communications, Government, Measurement and Evaluation, PR strategy, public relations

PR and communication measurement best practice at AMEC global summit

Posted onJune 20, 2018August 30, 2019

“I believe that measurement is the most important communication discipline.” Alex Aiken, head of the UK Government Communication Service If you only take one thing …

Government, Measurement and Evaluation, PR strategy, public relations, Public Sector

How PR measurement can improve public health

Posted onNovember 1, 2017August 30, 2019

The Taxpayers’ Alliance has published a report claiming that money invested in public health improvement is bad value for money. It claims that “many public …

Business, Case Study, Content, corporate communications, CSR, Government, Media, Politics, public relations, Training

Google and UNHCR team up to answer five most common questions on Syria

Posted onMay 22, 2017August 30, 2019

UNHCR, the UN Refugee Agency, and Google have launched new website to deliver answers to the five most common queries that people around the world …

CIPR, Government, PRCA, Public Affairs, public relations, social media

What will you post on Facebook or Twitter in 14 days’ time?

Posted onSeptember 11, 2015August 30, 2019

The UK government’s new bill restricting trade unions has an alarming proposal in it that has potentially devastating negative consequences for people working in public …

CIPR, Government, Politics, Public Affairs, public relations, Self Promotion

PR round-up for the silly season

Posted onSeptember 1, 2015August 30, 2019

My public relations blogging has been light during July and August as I’ve had a couple of short holidays and been busier with consultancy and …

Awards, Government, public relations, Public Sector

UK government communications and PR leads the world

Posted onAugust 17, 2015August 30, 2019

Too many people think of the public sector as being slow to modernise and that the best innovation comes from the private sector. In the …

CIPR, Crisis Communications, Government, public relations

PR and propaganda in Ukraine

Posted onMay 23, 2015August 30, 2019

Public relations in the minds of many people is equated with publicity and spin or even with propaganda, but PR professionals know that it’s none …

Business, CIPR, Ethics, Government, public relations, Training

CIPR general election manifesto

Posted onFebruary 11, 2015August 30, 2019

The Chartered Institute of Public Relations has published the CIPR Manifesto to “provoke an open and informed debate” ahead of the 2015 UK general election. …

Government, Journalism, Media, Politics, public relations, Training

Ill-informed politicians and journalists kicking NHS PR professionals – again

Posted onJanuary 31, 2015August 30, 2019

 The Telegraph has an incredibly ill-informed article on ‘NHS ‘spin bill’ soars as crisis grows’. Oh the irony of a journalist falling for a politician’s spin about …

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About the PR Futurist blog

This is the personal blog of Stuart Bruce. I started my PR blog in 2003, so it was one of the first PR blogs in the world. I have maintained it personally while running and working for a variety of different businesses. Its primary purpose is not commercial but to promote new thinking and ideas in the field of public relations and communications.

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