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access_timeAugust 28, 2026
Latest:
  • Corporate affairs leaders say 2026 is the year of AI, but three quarters don’t even have a strategy
  • CIPR publishes new guidance on AI and digital ethics for internal communications
  • Reputation, Risk and Resilience report says communicators need more agency, not more angst
  • Corporate comms failing at AI adoption
  • The Guardian’s generative AI and journalism policy
  • Gartner predicts PR budgets will increase 2x by 2027
  • Why don’t corporate communications and PR professionals understand ‘academic’?
  • Will 2026 be the year of corporate storytelling?
  • Microsoft CCO Frank X. Shaw on using AI for corporate comms and crises
  • Is GEO essential for PR or is it all snake oil?

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Stuart Bruce on the future of public relations, communications, corporate affairs, reputation, crisis communications and measurement and evaluation.

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Category: Training

Content, corporate communications, Measurement and Evaluation, public relations, Technology, Training

How to use ChatGPT for PR and communications

Posted onDecember 4, 2022December 4, 2022

You’ve probably seen people sharing the results of their experiment with OpenAI’s new ChatGPT tool. It’s like a personal teacher as you can ask ChatGPT …

CIPR, Crisis Communications, public relations, Review, Training

Crisis communications – how to be crisis proof

Posted onJanuary 31, 2021January 31, 2021

My first brush with crisis communications was in my first public relations job. One of our clients was a manufacturer of garden shredders and BBC …

corporate communications, Measurement and Evaluation, Public Affairs, public relations, Reputation Management, Research, SEO, Training

ICCO World PR Report is positive and negative

Posted onNovember 4, 2020November 4, 2020

The ICCO World PR Report 2020 provides a mixed picture of the global PR industry. It reveals an industry where 61% of PR firms are …

CIPR, Crisis Communications, public relations, Training

Five tips for social media crisis management

Posted onJuly 16, 2019February 14, 2020

The reality is that what many people think is a social media crisis isn’t actually a crisis at all. The long-term impact on the brand’s …

CIPR, corporate communications, Crisis Communications, Ethics, Measurement and Evaluation, Media Relations, PR strategy, public relations, Training

Top 10 takeaways from the CIPR State of the Profession survey 2019

Posted onApril 3, 2019August 30, 2019

The UK’s CIPR (Chartered Institute of Public Relations) has published its latest State of the Profession Survey. The top 10 takeaways for PR professionals are: …

Business, Case Study, Content, corporate communications, CSR, Government, Media, Politics, public relations, Training

Google and UNHCR team up to answer five most common questions on Syria

Posted onMay 22, 2017August 30, 2019

UNHCR, the UN Refugee Agency, and Google have launched new website to deliver answers to the five most common queries that people around the world …

PRCA, public relations, Research, social media, Training

Digital PR spend increases significantly, but still not enough investment in training

Posted onOctober 6, 2016August 30, 2019

The PRCA Digital PR and Communications Report 2016 reveals a sharp rise in digital PR budgets, but continuing concern over the lack of investment in …

CIPR, Conference Speaking, corporate communications, Crisis Communications, PR strategy, public relations, Training

Verifying social media and social network posts for PR | If your mother says she loves, check it out

Posted onOctober 3, 2015August 30, 2019

The refugee crisis in Europe has once again seen the widespread distribution of misinformation by social media. The photo above purports to show refugees in Germany …

CIPR, Ethics, Training

My CIPR CPD (continuous professional development) goals for 2015

Posted onMarch 18, 2015August 30, 2019

Today is the first day of the new recording cycle for Chartered Institute of Public Relations (CIPR) continuous professional development (CPD) points Earlier this year I …

CIPR, Infographic, Measurement and Evaluation, PR strategy, public relations, Public Sector, social media, Training

PR measurement and digital communications two biggest skills gaps for PR

Posted onMarch 3, 2015August 30, 2019

The Qualifications for Communicators Trends Survey 2015 reveals that PR measurement is the top skills gap and digital communications/social media is the top skill that respondents want to …

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About the PR Futurist blog

This is the personal blog of Stuart Bruce. I started my PR blog in 2003, so it was one of the first PR blogs in the world. I have maintained it personally while running and working for a variety of different businesses. Its primary purpose is not commercial but to promote new thinking and ideas in the field of public relations and communications.

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