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Stuart Bruce on the future of public relations, communications, corporate affairs, reputation, crisis communications and measurement and evaluation.

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Content, corporate communications, Measurement and Evaluation, public relations, Technology, Training

How to use ChatGPT for PR and communications

Posted onDecember 4, 2022December 4, 2022

You’ve probably seen people sharing the results of their experiment with OpenAI’s new ChatGPT tool. It’s like a personal teacher as you can ask ChatGPT …

Crisis Communications, CIPR, public relations, Review, Training

Crisis communications – how to be crisis proof

Posted onJanuary 31, 2021January 31, 2021

My first brush with crisis communications was in my first public relations job. One of our clients was a manufacturer of garden shredders and BBC …

public relations, corporate communications, Measurement and Evaluation, Public Affairs, Reputation Management, Research, SEO, Training

ICCO World PR Report is positive and negative

Posted onNovember 4, 2020November 4, 2020

The ICCO World PR Report 2020 provides a mixed picture of the global PR industry. It reveals an industry where 61% of PR firms are …

CIPR, Crisis Communications, public relations, Training

Five tips for social media crisis management

Posted onJuly 16, 2019February 14, 2020

The reality is that what many people think is a social media crisis isn’t actually a crisis at all. The long-term impact on the brand’s …

CIPR, corporate communications, Crisis Communications, Ethics, Measurement and Evaluation, Media Relations, PR strategy, public relations, Training

Top 10 takeaways from the CIPR State of the Profession survey 2019

Posted onApril 3, 2019August 30, 2019

The UK’s CIPR (Chartered Institute of Public Relations) has published its latest State of the Profession Survey. The top 10 takeaways for PR professionals are: …

Business, Case Study, Content, corporate communications, CSR, Government, Media, Politics, public relations, Training

Google and UNHCR team up to answer five most common questions on Syria

Posted onMay 22, 2017August 30, 2019

UNHCR, the UN Refugee Agency, and Google have launched new website to deliver answers to the five most common queries that people around the world …

PRCA, public relations, Research, social media, Training

Digital PR spend increases significantly, but still not enough investment in training

Posted onOctober 6, 2016August 30, 2019

The PRCA Digital PR and Communications Report 2016 reveals a sharp rise in digital PR budgets, but continuing concern over the lack of investment in …

CIPR, Conference Speaking, corporate communications, Crisis Communications, PR strategy, public relations, Training

Verifying social media and social network posts for PR | If your mother says she loves, check it out

Posted onOctober 3, 2015August 30, 2019

The refugee crisis in Europe has once again seen the widespread distribution of misinformation by social media. The photo above purports to show refugees in Germany …

CIPR, Ethics, Training

My CIPR CPD (continuous professional development) goals for 2015

Posted onMarch 18, 2015August 30, 2019

Today is the first day of the new recording cycle for Chartered Institute of Public Relations (CIPR) continuous professional development (CPD) points Earlier this year I …

CIPR, Infographic, Measurement and Evaluation, PR strategy, public relations, Public Sector, social media, Training

PR measurement and digital communications two biggest skills gaps for PR

Posted onMarch 3, 2015August 30, 2019

The Qualifications for Communicators Trends Survey 2015 reveals that PR measurement is the top skills gap and digital communications/social media is the top skill that respondents want to …

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About PR Futurist

Stuart Bruce's PR Futurist blog looks at the future of public relations, communications and corporate affairs. It focus on corporate communications, reputation, crisis communications, public affairs and measurement and evaluation. I'm interested in covering news, research and reports on professional practice, CommTech, learning and development and everything that improves public relations practice around the world.

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About the PR Futurist blog

This is the personal blog of Stuart Bruce. I started my PR blog in 2003, so it was one of the first PR blogs in the world. I have maintained it personally while running and working for a variety of different businesses. Its primary purpose is not commercial but to promote new thinking and ideas in the field of public relations and communications.

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