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Latest:
  • Corporate affairs leaders say 2026 is the year of AI, but three quarters don’t even have a strategy
  • CIPR publishes new guidance on AI and digital ethics for internal communications
  • Reputation, Risk and Resilience report says communicators need more agency, not more angst
  • Corporate comms failing at AI adoption
  • The Guardian’s generative AI and journalism policy
  • Gartner predicts PR budgets will increase 2x by 2027
  • Why don’t corporate communications and PR professionals understand ‘academic’?
  • Will 2026 be the year of corporate storytelling?
  • Microsoft CCO Frank X. Shaw on using AI for corporate comms and crises
  • Is GEO essential for PR or is it all snake oil?

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Stuart Bruce on the future of public relations, communications, corporate affairs, reputation, crisis communications and measurement and evaluation.

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Category: PRCA

AI for PR, CIPR, PRCA, public relations

Senior lawyer says it is unethical not to use AI

Posted onMarch 25, 2024March 25, 2024

The second most senior judge in England and Wales has said that lawyers may soon have to use artificial intelligence as it is potentially unethical …

Measurement and Evaluation, PRCA, public relations

PRCA Measurement Conference questions answered by AI

Posted onDecember 1, 2023December 1, 2023

Yesterday I spoke at the PRCA Measurement Conference as part of AMEC’s Measurement Month. I was part of a panel on Navigating the Future of …

CIPR, PRCA, public relations

Francis Ingham: A tribute to a PR legend

Posted onMarch 17, 2023March 27, 2023

I first met Francis Ingham at around about the time he left his role at the CIPR (Chartered Insitute of Public Relations) to join the …

CIPR, corporate communications, Crisis Communications, PRCA, public relations, Reputation Management

FTSE 100 communications research reveals serious lack of professional PR

Posted onOctober 10, 2022October 10, 2022

Last week I blogged about some positive new research from the PRCA which revealed that 96% of CEOs and CFOs consider communications as important or …

Crisis Communications, PRCA, public relations

Crisis communications 101 for sport webinar

Posted onMay 30, 2022May 30, 2022

I recently did a webinar for the PRCA (Public Relations and Communications Association) on crisis comms in sport. It was hosted by PRCA Sports Group …

CIPR, Crisis Communications, PRCA, public relations

Crisis communications lessons from P&O Ferries

Posted onMarch 17, 2022May 21, 2026

Editorial note, 21 May 2026: The image previously published here, sourced in good faith from a publicly issued RMT press release, has been removed following …

PRCA, public relations

ICCO Global Summit 2021 shows PR industry bouncing back

Posted onNovember 21, 2021November 21, 2021

Last week I spent two days at the ICCO Global Summit 2021 in London. It was the first in-person PR and communications industry conference I’ve …

CIPR, Ethics, PRCA

PR ethics – PRCA and CIPR warn UK government to tell the truth

Posted onAugust 28, 2021August 28, 2021

Both UK PR bodies have rebuked the UK government’s Department for Health and Social Care for breaching PR ethics by issuing a ‘New Hospital Programme …

PRCA, public relations, Research

PR industry must do more to fight climate misinformation

Posted onMay 18, 2021May 18, 2021

Research by the PRCA  Misinformation in the Climate Crisis Strategy Group reveals an industry ready to tackle climate misinformation, but nervous about expertise and bandwagoning. …

CIPR, PRCA, PRtech, public relations, Technology

All the absolutely awesome PR tools for communications professionals

Posted onAugust 17, 2020August 17, 2020

All the absolutely awesome PR tools for communications professionals is a bold claim and this is an article that has been 80% written for more …

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About the PR Futurist blog

This is the personal blog of Stuart Bruce. I started my PR blog in 2003, so it was one of the first PR blogs in the world. I have maintained it personally while running and working for a variety of different businesses. Its primary purpose is not commercial but to promote new thinking and ideas in the field of public relations and communications.

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