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access_timeAugust 28, 2026
Latest:
  • Corporate affairs leaders say 2026 is the year of AI, but three quarters don’t even have a strategy
  • CIPR publishes new guidance on AI and digital ethics for internal communications
  • Reputation, Risk and Resilience report says communicators need more agency, not more angst
  • Corporate comms failing at AI adoption
  • The Guardian’s generative AI and journalism policy
  • Gartner predicts PR budgets will increase 2x by 2027
  • Why don’t corporate communications and PR professionals understand ‘academic’?
  • Will 2026 be the year of corporate storytelling?
  • Microsoft CCO Frank X. Shaw on using AI for corporate comms and crises
  • Is GEO essential for PR or is it all snake oil?

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Stuart Bruce on the future of public relations, communications, corporate affairs, reputation, crisis communications and measurement and evaluation.

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Category: Research

corporate communications, public relations, Research

Reputation, Risk and Resilience report says communicators need more agency, not more angst

Posted onMay 19, 2026May 19, 2026

Rod Cartwright’s 2026 edition of Reputation, Risk and Resilience arrives at the right moment. Communication leaders are dealing with volatility, distrust and fatigue. We do …

AI for PR, public relations, Research

Is GEO essential for PR or is it all snake oil?

Posted onNovember 13, 2025November 13, 2025

GEO – generative engine optimisation – is everywhere at the moment. It’s sometimes called AEO, GAIO or other equally baffling letters. What it really means …

AI for PR, public relations, Research

Hype-free, realistic research on AI benefits

Posted onJuly 2, 2025July 2, 2025

AI is undoubtedly transformative, but defining what this really means requires navigating a sea of over-hyped reports commissioned to help companies selling AI products and …

AI for PR, CIPR, public relations, Research

AI dominates CIPR State of the Profession survey

Posted onSeptember 21, 2024October 4, 2024

The CIPR State of the Profession 2024 survey has some signs to be optimistic but also makes grim reading. However, I’m not convinced by all …

corporate communications, Crisis Communications, public relations, Reputation Management, Research

Reputation, risk and resilience – the ultimate report

Posted onMay 14, 2024May 14, 2024

Every year there are a multitude of useful and interesting global reports published about reputation, risk, resilience and trust. We feature many of them in …

CIPR, Research

CIPR PR Population Report of 2021 census data reveals alarming diversity issues

Posted onFebruary 2, 2024February 2, 2024

The Chartered Institute for Public Relations has published the CIPR PR Population Report examining the demographic make-up of the public relations profession in England and …

corporate communications, Crisis Communications, Measurement and Evaluation, PRtech, public relations, Research

Future of Corporate Communications study finds CCOs investing more in technology

Posted onOctober 7, 2023October 7, 2023

The Edelman 2023 Future of Corporate Communications survey found that half of respondents see themselves as strategic advisers to or partners to their company’s leadership …

AI for PR, public relations, Research

AI journalism – are you ready?

Posted onOctober 5, 2023October 5, 2023

New research reveals how 105 newsrooms across 46 countries are using AI journalism in news gathering, production and distribution. It also shows that AI adoption …

CIPR, public relations, Research

Humans Needed More Than Ever – new AI in PR report from CIPR

Posted onSeptember 19, 2023September 19, 2023

AI is not a threat to the jobs of PR professionals, but it is a threat to the jobs of PR professionals who don’t use …

public relations, Research

The future of public relations in Europe – European Communication Monitor 2023

Posted onSeptember 7, 2023September 7, 2023

The latest European Communication Monitor 2023 identifies some of the key trends and issues that public relations and corporate affairs professionals need to be aware …

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About the PR Futurist blog

This is the personal blog of Stuart Bruce. I started my PR blog in 2003, so it was one of the first PR blogs in the world. I have maintained it personally while running and working for a variety of different businesses. Its primary purpose is not commercial but to promote new thinking and ideas in the field of public relations and communications.

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