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  • Global PR body ratifies 10 ICCO Warsaw Principles for ethical use of AI in public relations and communications
  • Future of Corporate Communications study finds CCOs investing more in technology
  • AI journalism – are you ready?
  • Humans Needed More Than Ever – new AI in PR report from CIPR
  • The future of public relations in Europe – European Communication Monitor 2023
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Stuart Bruce on the future of public relations, communications, corporate affairs, reputation, crisis communications and measurement and evaluation.

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Category: Research

public relations, corporate communications, Crisis Communications, Measurement and Evaluation, PRtech, Research

Future of Corporate Communications study finds CCOs investing more in technology

Posted onOctober 7, 2023October 7, 2023

The Edelman 2023 Future of Corporate Communications survey found that half of respondents see themselves as strategic advisers to or partners to their company’s leadership …

public relations, AI for PR, Research

AI journalism – are you ready?

Posted onOctober 5, 2023October 5, 2023

New research reveals how 105 newsrooms across 46 countries are using AI journalism in news gathering, production and distribution. It also shows that AI adoption …

public relations, CIPR, Research

Humans Needed More Than Ever – new AI in PR report from CIPR

Posted onSeptember 19, 2023September 19, 2023

AI is not a threat to the jobs of PR professionals, but it is a threat to the jobs of PR professionals who don’t use …

public relations, Research

The future of public relations in Europe – European Communication Monitor 2023

Posted onSeptember 7, 2023September 7, 2023

The latest European Communication Monitor 2023 identifies some of the key trends and issues that public relations and corporate affairs professionals need to be aware …

Business, corporate communications, public relations, Research

Edelman Trust Barometer 2023 upsets the PR Twitterati

Posted onJanuary 29, 2023January 30, 2023

Step back a few years and it seemed the entire PR industry (as it exists on Twitter, LinkedIn and blogs) fawned over Edelman’s annual launch …

public relations, Research

ICCO World PR Report – PR leaders optimistic, despite global challenges

Posted onNovember 28, 2022November 29, 2022

The ICCO World PR Report 2022-23 reveals that PR leaders are optimistic about the future, despite global challenges of recession, the invasion of Ukraine, climate …

public relations, CIPR, Research

What does the CIPR’s State of the Profession really tell us?

Posted onJune 6, 2022June 6, 2022

The CIPR State of the Profession 2022 report is out. As usual, it contains some interesting data on diversity, salaries, job satisfaction etc. But I’m …

public relations, PRCA, Research

PR industry must do more to fight climate misinformation

Posted onMay 18, 2021May 18, 2021

Research by the PRCA  Misinformation in the Climate Crisis Strategy Group reveals an industry ready to tackle climate misinformation, but nervous about expertise and bandwagoning. …

public relations, Research

32% of employees don’t believe their company’s communication is authentic on BLM

Posted onNovember 7, 2020November 7, 2020

Global research has revealed just under a third of employees (32%) don’t believe their company was being authentic when it communicated about the Black Lives …

public relations, corporate communications, Measurement and Evaluation, Public Affairs, Reputation Management, Research, SEO, Training

ICCO World PR Report is positive and negative

Posted onNovember 4, 2020November 4, 2020

The ICCO World PR Report 2020 provides a mixed picture of the global PR industry. It reveals an industry where 61% of PR firms are …

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About PR Futurist

Stuart Bruce's PR Futurist blog looks at the future of public relations, communications and corporate affairs. It focus on corporate communications, reputation, crisis communications, public affairs and measurement and evaluation. I'm interested in covering news, research and reports on professional practice, CommTech, learning and development and everything that improves public relations practice around the world.

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About the PR Futurist blog

This is the personal blog of Stuart Bruce. I started my PR blog in 2003, so it was one of the first PR blogs in the world. I have maintained it personally while running and working for a variety of different businesses. Its primary purpose is not commercial but to promote new thinking and ideas in the field of public relations and communications.

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