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access_timeAugust 28, 2026
Latest:
  • Corporate affairs leaders say 2026 is the year of AI, but three quarters don’t even have a strategy
  • CIPR publishes new guidance on AI and digital ethics for internal communications
  • Reputation, Risk and Resilience report says communicators need more agency, not more angst
  • Corporate comms failing at AI adoption
  • The Guardian’s generative AI and journalism policy
  • Gartner predicts PR budgets will increase 2x by 2027
  • Why don’t corporate communications and PR professionals understand ‘academic’?
  • Will 2026 be the year of corporate storytelling?
  • Microsoft CCO Frank X. Shaw on using AI for corporate comms and crises
  • Is GEO essential for PR or is it all snake oil?

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Stuart Bruce on the future of public relations, communications, corporate affairs, reputation, crisis communications and measurement and evaluation.

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Category: corporate communications

AI for PR, corporate communications, Measurement and Evaluation

Corporate affairs leaders say 2026 is the year of AI, but three quarters don’t even have a strategy

Posted onJune 17, 2026June 17, 2026

When asked to complete “2026 is going to be the year of….”, corporate affairs leaders most often answered AI. Despite this just a quarter have …

corporate communications, public relations, Research

Reputation, Risk and Resilience report says communicators need more agency, not more angst

Posted onMay 19, 2026May 19, 2026

Rod Cartwright’s 2026 edition of Reputation, Risk and Resilience arrives at the right moment. Communication leaders are dealing with volatility, distrust and fatigue. We do …

AI for PR, corporate communications

Corporate comms failing at AI adoption

Posted onApril 4, 2026April 4, 2026

The picture about AI painted by BCG’s latest research isn’t a pretty one for corporate affairs and communications leaders. Its blunt message is that while …

AI for PR, corporate communications, Crisis Communications, Measurement and Evaluation, public relations

Gartner predicts PR budgets will increase 2x by 2027

Posted onFebruary 19, 2026February 19, 2026

Gartner predicts a two‑fold increase in PR and earned media budgets by 2027 as AI answer engines replace traditional search. Exciting news for the public …

corporate communications, public relations

Why don’t corporate communications and PR professionals understand ‘academic’?

Posted onFebruary 8, 2026February 8, 2026

Too many corporate communications and public relations professionals don’t understand the value of ‘academic’ is the argument presented by Stephen Waddington. He’s right. Indeed, academia …

AI for PR, corporate communications, public relations

Will 2026 be the year of corporate storytelling?

Posted onDecember 15, 2025December 15, 2025

Will corporate storytelling be the backbone of your communication strategy in 2026? This weekend, I listened to Sam Barcroft, the new group CEO of SWNS, …

AI for PR, corporate communications, Crisis Communications, public relations

Microsoft CCO Frank X. Shaw on using AI for corporate comms and crises

Posted onNovember 23, 2025November 23, 2025

Microsoft CCO Frank X. Shaw did a fireside chat [full video] at the Wall Street Journal Leadship Institute CMO Council Summit where he explained in …

AI for PR, corporate communications, public relations

AI Growth Labs increase need for social licence for AI

Posted onOctober 22, 2025October 22, 2025

The UK government’s announcement of AI Growth Labs mean that it is more important than ever that communications professionals understand the need for social licence …

corporate communications, Crisis Communications, public relations, Reputation Management, Research

Reputation, risk and resilience – the ultimate report

Posted onMay 14, 2024May 14, 2024

Every year there are a multitude of useful and interesting global reports published about reputation, risk, resilience and trust. We feature many of them in …

AI for PR, corporate communications, public relations

AI, misinformation, purpose, inclusion and division at an excellent PRovoke Global Summit

Posted onNovember 12, 2023November 13, 2023

The PRovoke Global Summit in Washington DC was a roller coaster of ideas and insight about the public relations and communications industry. There were so …

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About the PR Futurist blog

This is the personal blog of Stuart Bruce. I started my PR blog in 2003, so it was one of the first PR blogs in the world. I have maintained it personally while running and working for a variety of different businesses. Its primary purpose is not commercial but to promote new thinking and ideas in the field of public relations and communications.

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