Stuart Bruce, the PR Futurist and Joint CEO of AI transformation consultancy Purposeful Relations, is globally recognised as a leading expert on AI for public relations, communications and corporate affairs. He has been using AI for PR since 2015 and has a proven track record of helping clients in the private, public and third sectors harness AI to drive communications excellence and future-proof their teams.
Stuart advises on all aspects of artificial intelligence including AI adoption and implementation and social licence for AI to ensure ethical and responsible use to ensure stakeholder trust in AI. He is one of the pioneers in AI as a stakeholder (GEO/AEO) advising on how to monitor, measure and influence AI answers impacting on brand and reputation. Stuart is also known as an international expert on the use of analytics, data, measurement and evaluation for PR, communications and reputation.
Alongside Purposeful Relations, Stuart is the founder and CEO of Stuart Bruce Associates, a boutique consultancy specialising in crisis communications, reputation management and corporate affairs. This dual role ensures his work on AI, innovation and measurement is grounded in the real‑world pressures of risk, scrutiny and high‑stakes decision‑making.
Stuart is a Chartered Public Relations Practitioner and one of only two people in the world to be a fellow of the Chartered Institute of Public Relations (CIPR), Public Relations and Communications Association (PRCA) and the International Association for the Measurement and Evaluation of Communications (AMEC)
He is an elected member of the Global Executive Committee of the World Communication Forum Association in Davos. He serves on the PRCA’s PR and Communications Board where he leads its AI Working Group. He has previously served as a CIPR board director.
Stuart lectures at universities including Leeds Beckett University and Rotterdam School of Management at Erasmus University, and teaches postgraduate and professional qualifications for the CIPR, PRCA and AMEC.
He regularly judges leading industry awards globally including: Chair of the jury, Davos Communications Awards; SABRE Awards, CIPR Excellence Awards, PRCA National Awards AMEC Awards and more.
Stuart is a frequent media commentator featuring in PRWeek, PRovoke Media, Communicate, The Guardian, France 24, Al Jazeera and more..
How Stuart Bruce can help you
If you’d like to book Stuart to speak at a conference, provide comments or interviews for the media, or talk to him about how he can provide consultancy and training to help your public relations, public affairs, corporate communications and social media then please get in touch.
