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Latest:
  • Corporate affairs leaders say 2026 is the year of AI, but three quarters don’t even have a strategy
  • CIPR publishes new guidance on AI and digital ethics for internal communications
  • Reputation, Risk and Resilience report says communicators need more agency, not more angst
  • Corporate comms failing at AI adoption
  • The Guardian’s generative AI and journalism policy
  • Gartner predicts PR budgets will increase 2x by 2027
  • Why don’t corporate communications and PR professionals understand ‘academic’?
  • Will 2026 be the year of corporate storytelling?
  • Microsoft CCO Frank X. Shaw on using AI for corporate comms and crises
  • Is GEO essential for PR or is it all snake oil?

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Stuart Bruce on the future of public relations, communications, corporate affairs, reputation, crisis communications and measurement and evaluation.

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Category: Reputation Management

Measurement and Evaluation, public relations, Reputation Management

AMEC Communication Measurement and Evaluation Summit 2024 best highlights

Posted onMay 27, 2024May 27, 2024

The AMEC Communication Measurement and Evaluation Summit 2024 provided lots of food for thought, as well as the opportunity to sample the culinary delights of …

corporate communications, Crisis Communications, public relations, Reputation Management, Research

Reputation, risk and resilience – the ultimate report

Posted onMay 14, 2024May 14, 2024

Every year there are a multitude of useful and interesting global reports published about reputation, risk, resilience and trust. We feature many of them in …

CIPR, corporate communications, Crisis Communications, PRCA, public relations, Reputation Management

FTSE 100 communications research reveals serious lack of professional PR

Posted onOctober 10, 2022October 10, 2022

Last week I blogged about some positive new research from the PRCA which revealed that 96% of CEOs and CFOs consider communications as important or …

Awards, corporate communications, public relations, Reputation Management, Technology

DataComms conference shows how PR and comms must get better at data

Posted onMay 9, 2022May 9, 2022

Last week I was one of the speakers at Communicate magazine’s DataComms conference. It highlighted how important it is for PR and communications professionals to …

corporate communications, Measurement and Evaluation, Public Affairs, public relations, Reputation Management, Research, SEO, Training

ICCO World PR Report is positive and negative

Posted onNovember 4, 2020November 4, 2020

The ICCO World PR Report 2020 provides a mixed picture of the global PR industry. It reveals an industry where 61% of PR firms are …

Business, corporate communications, Marketing, Measurement and Evaluation, Media Relations, Public Affairs, public relations, Reputation Management, SEO

Is PR dead… definitely for the 10th time?

Posted onAugust 5, 2020August 5, 2020

Is PR dead, the future of PR, who should PR report to and PR’s relationship to marketing have been debated for longer than I’ve been …

Content, Marketing, public relations, Reputation Management

What are good brand logos?

Posted onMay 10, 2020May 10, 2020

The Secret Language of Logos is a short video that helps you to understand brand logos. What is the difference between brand and reputation is …

CIPR, Content, corporate communications, Crisis Communications, CSR, Ethics, Measurement and Evaluation, PR strategy, PR Tips, PRCA, public relations, Reputation Management

10 actionable PR tips for communication success in 2020

Posted onJanuary 9, 2020January 9, 2020

These are 10 actionable PR tips to help you achieve your public relations and communication objectives in 2020. 1. Review your PR and communication strategy …

public relations, Reputation Management

Future of public relations in an age of change, complexity and uncertainty

Posted onFebruary 16, 2019August 30, 2019

This is the text of a speech on the future of public relations that I delivered at Southampton Solent University (my alma mater) on Wednesday …

Conference Speaking, corporate communications, Crisis Communications, Measurement and Evaluation, PR strategy, Public Affairs, public relations, Reputation Management

So what do you do for a job Stuart?

Posted onOctober 16, 2018August 30, 2019

A couple of recent blog posts by people who I admire and respect have made me think about my own career. First Paul Sutton wrote …

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About the PR Futurist blog

This is the personal blog of Stuart Bruce. I started my PR blog in 2003, so it was one of the first PR blogs in the world. I have maintained it personally while running and working for a variety of different businesses. Its primary purpose is not commercial but to promote new thinking and ideas in the field of public relations and communications.

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