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access_timeAugust 28, 2026
Latest:
  • Corporate affairs leaders say 2026 is the year of AI, but three quarters don’t even have a strategy
  • CIPR publishes new guidance on AI and digital ethics for internal communications
  • Reputation, Risk and Resilience report says communicators need more agency, not more angst
  • Corporate comms failing at AI adoption
  • The Guardian’s generative AI and journalism policy
  • Gartner predicts PR budgets will increase 2x by 2027
  • Why don’t corporate communications and PR professionals understand ‘academic’?
  • Will 2026 be the year of corporate storytelling?
  • Microsoft CCO Frank X. Shaw on using AI for corporate comms and crises
  • Is GEO essential for PR or is it all snake oil?

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Stuart Bruce on the future of public relations, communications, corporate affairs, reputation, crisis communications and measurement and evaluation.

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Category: Public Affairs

corporate communications, Measurement and Evaluation, Public Affairs, public relations, Reputation Management, Research, SEO, Training

ICCO World PR Report is positive and negative

Posted onNovember 4, 2020November 4, 2020

The ICCO World PR Report 2020 provides a mixed picture of the global PR industry. It reveals an industry where 61% of PR firms are …

Business, corporate communications, Marketing, Measurement and Evaluation, Media Relations, Public Affairs, public relations, Reputation Management, SEO

Is PR dead… definitely for the 10th time?

Posted onAugust 5, 2020August 5, 2020

Is PR dead, the future of PR, who should PR report to and PR’s relationship to marketing have been debated for longer than I’ve been …

CIPR, PRCA, Public Affairs, public relations, Research

PRCA Public Affairs Census – Top 10 takeaways

Posted onOctober 21, 2019October 21, 2019

Last week I was at the PRCA Public Affairs Conference for the launch of its first Public Affairs Census, which is one of many results …

Conference Speaking, corporate communications, Crisis Communications, Measurement and Evaluation, PR strategy, Public Affairs, public relations, Reputation Management

So what do you do for a job Stuart?

Posted onOctober 16, 2018August 30, 2019

A couple of recent blog posts by people who I admire and respect have made me think about my own career. First Paul Sutton wrote …

Case Study, Public Affairs, public relations

Royal Mail’s innovative digital public affairs response to attack by Jeremy Corbyn

Posted onNovember 17, 2017August 30, 2019

When Royal Mail announced a profit of £68m UK Labour Party leader Jeremy Corbyn was quick to attack it with a specially made video and …

Content, corporate communications, Infographic, Public Affairs, public relations, social media

How PR and corporate communications can use animated gifs

Posted onMarch 16, 2017August 30, 2019

In Harry Potter newspaper pictures are alive with characters that move. Animated gifs are a type of image file format that are like photographs alive …

CIPR, Measurement and Evaluation, PR strategy, Public Affairs, public relations, Reputation Management, SEO

PR professionals’ skills and competencies not fit for modern future proof public relations

Posted onMarch 8, 2017August 30, 2019

The State of the Profession 2017 survey by the UK’s Chartered Institute of Public Relations (CIPR) reveals that the PR profession still has a very long way …

Public Affairs, public relations

Brexit and Trump are result of the failure of professional politics and communications

Posted onNovember 11, 2016August 30, 2019

Like millions of people around the world I’m horrified by the election of Donald Trump as the next president of the United States. In the …

corporate communications, Crisis Communications, Politics, Public Affairs, public relations, Reputation Management

Brexit – 12 immediate actions for PR, corporate communications and public affairs professionals

Posted onJune 24, 2016August 30, 2019

The UK has voted to leave the European Union. This has already sent shockwaves through global financial markets which will massively impact businesses and organisations. …

Conference Speaking, corporate communications, Crisis Communications, CSR, Measurement and Evaluation, PR strategy, Public Affairs, public relations, Reputation Management, social media

PR rising in Africa rising

Posted onNovember 27, 2015August 30, 2019

By 2020 African consumers will be spending more than a trillion dollars. 80% own mobile phones. 80% of mobiles sold in Kenya are smartphones, a …

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About the PR Futurist blog

This is the personal blog of Stuart Bruce. I started my PR blog in 2003, so it was one of the first PR blogs in the world. I have maintained it personally while running and working for a variety of different businesses. Its primary purpose is not commercial but to promote new thinking and ideas in the field of public relations and communications.

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