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access_timeAugust 28, 2026
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  • Corporate comms failing at AI adoption
  • The Guardian’s generative AI and journalism policy
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Stuart Bruce on the future of public relations, communications, corporate affairs, reputation, crisis communications and measurement and evaluation.

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Category: Politics

AI for PR, Politics, public relations

Is that your MP speaking, or a robot? The shocking truth revealed.

Posted onSeptember 15, 2025September 15, 2025

The latest shocking news is some MPs appear to be using AI to help write their speeches for the House of Commons. Frankly, I’d be …

Government, Measurement and Evaluation, Media Relations, Politics, PR strategy, public relations

Modernising communications – what can we learn from the Government Communication Service?

Posted onSeptember 13, 2021September 15, 2021

Modernising communications is one of the consultancy services I provide as I advise in-house communications departments and PR agencies on how they can modernise, innovate …

Business, Case Study, Content, corporate communications, CSR, Government, Media, Politics, public relations, Training

Google and UNHCR team up to answer five most common questions on Syria

Posted onMay 22, 2017August 30, 2019

UNHCR, the UN Refugee Agency, and Google have launched new website to deliver answers to the five most common queries that people around the world …

corporate communications, Crisis Communications, Politics, Public Affairs, public relations, Reputation Management

Brexit – 12 immediate actions for PR, corporate communications and public affairs professionals

Posted onJune 24, 2016August 30, 2019

The UK has voted to leave the European Union. This has already sent shockwaves through global financial markets which will massively impact businesses and organisations. …

Politics

Please remain Great Britain

Posted onJune 22, 2016August 30, 2019

Please vote remain so it continues to be Great Britain. This blog post has been through countless iterations over the last few weeks. I’ve toned …

CIPR, Government, Politics, Public Affairs, public relations, Self Promotion

PR round-up for the silly season

Posted onSeptember 1, 2015August 30, 2019

My public relations blogging has been light during July and August as I’ve had a couple of short holidays and been busier with consultancy and …

Business, corporate communications, Media, Politics, public relations

Trust Me, PR is dead – long live public relations

Posted onMarch 19, 2015August 30, 2019

Trust Me, PR is Dead is the provocative title of Robert Phillip’s long-awaited second book. It’s had many PR practitioners up in arms that a …

Crisis Communications, Politics, public relations

David Cameron’s TV debate conundrum – what would you do?

Posted onMarch 7, 2015August 30, 2019

I was asked yesterday how as a PR adviser I would advise UK prime minister David Cameron to get out of the massive hole he is in …

Government, Journalism, Media, Politics, public relations, Training

Ill-informed politicians and journalists kicking NHS PR professionals – again

Posted onJanuary 31, 2015August 30, 2019

 The Telegraph has an incredibly ill-informed article on ‘NHS ‘spin bill’ soars as crisis grows’. Oh the irony of a journalist falling for a politician’s spin about …

CIPR, Government, Politics, public relations, social media

Best Practice Guide for MPs Using Twitter for Open Up! – Speaker’s Commission on Digital Democracy

Posted onJanuary 26, 2015August 30, 2019

Open Up! is the title and the sentiment of the report from the Speaker’s Commission on Digital Democracy in the UK. The Chartered Institute of …

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About the PR Futurist blog

This is the personal blog of Stuart Bruce. I started my PR blog in 2003, so it was one of the first PR blogs in the world. I have maintained it personally while running and working for a variety of different businesses. Its primary purpose is not commercial but to promote new thinking and ideas in the field of public relations and communications.

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