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  • Corporate comms failing at AI adoption
  • The Guardian’s generative AI and journalism policy
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Stuart Bruce on the future of public relations, communications, corporate affairs, reputation, crisis communications and measurement and evaluation.

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Category: PR strategy

Government, Measurement and Evaluation, Media Relations, Politics, PR strategy, public relations

Modernising communications – what can we learn from the Government Communication Service?

Posted onSeptember 13, 2021September 15, 2021

Modernising communications is one of the consultancy services I provide as I advise in-house communications departments and PR agencies on how they can modernise, innovate …

CIPR, Content, corporate communications, Crisis Communications, CSR, Ethics, Measurement and Evaluation, PR strategy, PR Tips, PRCA, public relations, Reputation Management

10 actionable PR tips for communication success in 2020

Posted onJanuary 9, 2020January 9, 2020

These are 10 actionable PR tips to help you achieve your public relations and communication objectives in 2020. 1. Review your PR and communication strategy …

CIPR, corporate communications, Crisis Communications, Ethics, Measurement and Evaluation, Media Relations, PR strategy, public relations, Training

Top 10 takeaways from the CIPR State of the Profession survey 2019

Posted onApril 3, 2019August 30, 2019

The UK’s CIPR (Chartered Institute of Public Relations) has published its latest State of the Profession Survey. The top 10 takeaways for PR professionals are: …

Conference Speaking, corporate communications, Crisis Communications, Measurement and Evaluation, PR strategy, Public Affairs, public relations, Reputation Management

So what do you do for a job Stuart?

Posted onOctober 16, 2018August 30, 2019

A couple of recent blog posts by people who I admire and respect have made me think about my own career. First Paul Sutton wrote …

Business, PR strategy, public relations, Reputation Management

PR is not just communications

Posted onSeptember 28, 2018August 30, 2019

Is PR just communications? That’s the claim I’ve read in two blog posts this week. Is it really? PR is public relations. The clue’s in …

CIPR, corporate communications, Government, Measurement and Evaluation, PR strategy, public relations

PR and communication measurement best practice at AMEC global summit

Posted onJune 20, 2018August 30, 2019

“I believe that measurement is the most important communication discipline.” Alex Aiken, head of the UK Government Communication Service If you only take one thing …

CIPR, Measurement and Evaluation, PR strategy, public relations, Research

Public relations strategy and communications measurement are what senior PR practitioners need most

Posted onMarch 28, 2018August 30, 2019

Public relations strategy, planning, measurement, evaluation and crisis communications emerge as key skills and knowledge areas in the 2018 State of the Profession survey from …

CIPR, corporate communications, Crisis Communications, PR strategy, public relations, Research

New research on corporate communications in an integrated world

Posted onMarch 14, 2018August 30, 2019

PR and corporate communications recruitment firm VMA Group today published a new research report on ‘communicating in an integrated world’. I was privileged to be …

Government, Measurement and Evaluation, PR strategy, public relations, Public Sector

How PR measurement can improve public health

Posted onNovember 1, 2017August 30, 2019

The Taxpayers’ Alliance has published a report claiming that money invested in public health improvement is bad value for money. It claims that “many public …

corporate communications, Measurement and Evaluation, PR strategy, public relations, Reputation Management

Corporate reputation of FTSE350 worth £1 trillion to UK economy

Posted onMay 19, 2017August 30, 2019

The combined values of corporate reputations in the FTSE350 is worth nearly £1 trillion to the UK economy. The 2017 UK Reputation Dividend Report claims …

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About the PR Futurist blog

This is the personal blog of Stuart Bruce. I started my PR blog in 2003, so it was one of the first PR blogs in the world. I have maintained it personally while running and working for a variety of different businesses. Its primary purpose is not commercial but to promote new thinking and ideas in the field of public relations and communications.

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