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access_timeAugust 28, 2026
Latest:
  • Corporate affairs leaders say 2026 is the year of AI, but three quarters don’t even have a strategy
  • CIPR publishes new guidance on AI and digital ethics for internal communications
  • Reputation, Risk and Resilience report says communicators need more agency, not more angst
  • Corporate comms failing at AI adoption
  • The Guardian’s generative AI and journalism policy
  • Gartner predicts PR budgets will increase 2x by 2027
  • Why don’t corporate communications and PR professionals understand ‘academic’?
  • Will 2026 be the year of corporate storytelling?
  • Microsoft CCO Frank X. Shaw on using AI for corporate comms and crises
  • Is GEO essential for PR or is it all snake oil?

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Stuart Bruce on the future of public relations, communications, corporate affairs, reputation, crisis communications and measurement and evaluation.

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Category: Ethics

CIPR, Ethics, PRCA

PR ethics – PRCA and CIPR warn UK government to tell the truth

Posted onAugust 28, 2021August 28, 2021

Both UK PR bodies have rebuked the UK government’s Department for Health and Social Care for breaching PR ethics by issuing a ‘New Hospital Programme …

CIPR, Content, corporate communications, Crisis Communications, CSR, Ethics, Measurement and Evaluation, PR strategy, PR Tips, PRCA, public relations, Reputation Management

10 actionable PR tips for communication success in 2020

Posted onJanuary 9, 2020January 9, 2020

These are 10 actionable PR tips to help you achieve your public relations and communication objectives in 2020. 1. Review your PR and communication strategy …

CIPR, corporate communications, CSR, Ethics, Measurement and Evaluation, PRCA, public relations, Technology

PR 2020 vision – AI, professional development, measurement, purpose

Posted onJanuary 6, 2020January 6, 2020

As someone who now describes myself as a PR Futurist I’ve spoken at a lot at conferences on the future of public relations and it’s …

CIPR, Crisis Communications, Ethics, PRCA, public relations

Crisis communications – academics and practitioners learning and sharing global best practice

Posted onOctober 7, 2019October 7, 2019

Crisis communications was the agenda for last week at the Crisis6 conference where PR and communications academics and practitioners from around the world gathered to …

corporate communications, Ethics, Journalism, Media, Media Relations, public relations

PR and ad-blocking – don’t do it

Posted onApril 8, 2019August 30, 2019

Most public relations professionals now acknowledge the importance of paid media, alongside earned, shared and owned – PESO. But for earned media to work there …

CIPR, corporate communications, Crisis Communications, Ethics, Measurement and Evaluation, Media Relations, PR strategy, public relations, Training

Top 10 takeaways from the CIPR State of the Profession survey 2019

Posted onApril 3, 2019August 30, 2019

The UK’s CIPR (Chartered Institute of Public Relations) has published its latest State of the Profession Survey. The top 10 takeaways for PR professionals are: …

CIPR, corporate communications, Ethics, public relations

Lies, damned lies and facts

Posted onOctober 19, 2018August 30, 2019

It’s an inconvenient truth that facts don’t convince people. In fact, there is evidence that facts can work to convince people to believe the exact …

CIPR, Ethics, Measurement and Evaluation, PRCA, public relations

The PR measurement myth of ROI

Posted onJanuary 26, 2016August 30, 2019

  Yet another interesting question from a potential client wanting help to measure the ROI of public relations. It’s the wrong question as nearly everyone I’ve seen …

CIPR, Ethics, Training

My CIPR CPD (continuous professional development) goals for 2015

Posted onMarch 18, 2015August 30, 2019

Today is the first day of the new recording cycle for Chartered Institute of Public Relations (CIPR) continuous professional development (CPD) points Earlier this year I …

CIPR, corporate communications, Ethics, PRCA, public relations

PR – the public relations profession – being a member, joining in and taking part

Posted onMarch 16, 2015August 30, 2019

I’ve been a member of the Chartered Institute of Public Relations (CIPR) since I was a student (long before it added the chartered to its …

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About the PR Futurist blog

This is the personal blog of Stuart Bruce. I started my PR blog in 2003, so it was one of the first PR blogs in the world. I have maintained it personally while running and working for a variety of different businesses. Its primary purpose is not commercial but to promote new thinking and ideas in the field of public relations and communications.

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