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access_timeAugust 28, 2026
Latest:
  • Corporate affairs leaders say 2026 is the year of AI, but three quarters don’t even have a strategy
  • CIPR publishes new guidance on AI and digital ethics for internal communications
  • Reputation, Risk and Resilience report says communicators need more agency, not more angst
  • Corporate comms failing at AI adoption
  • The Guardian’s generative AI and journalism policy
  • Gartner predicts PR budgets will increase 2x by 2027
  • Why don’t corporate communications and PR professionals understand ‘academic’?
  • Will 2026 be the year of corporate storytelling?
  • Microsoft CCO Frank X. Shaw on using AI for corporate comms and crises
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Stuart Bruce on the future of public relations, communications, corporate affairs, reputation, crisis communications and measurement and evaluation.

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Category: CSR

CIPR, Content, corporate communications, Crisis Communications, CSR, Ethics, Measurement and Evaluation, PR strategy, PR Tips, PRCA, public relations, Reputation Management

10 actionable PR tips for communication success in 2020

Posted onJanuary 9, 2020January 9, 2020

These are 10 actionable PR tips to help you achieve your public relations and communication objectives in 2020. 1. Review your PR and communication strategy …

CIPR, corporate communications, CSR, Ethics, Measurement and Evaluation, PRCA, public relations, Technology

PR 2020 vision – AI, professional development, measurement, purpose

Posted onJanuary 6, 2020January 6, 2020

As someone who now describes myself as a PR Futurist I’ve spoken at a lot at conferences on the future of public relations and it’s …

Awards, Case Study, CIPR, corporate communications, Crisis Communications, CSR, public relations

Fearless girl isn’t so equal when it comes to gender pay gap

Posted onNovember 10, 2017August 30, 2019

Today it’s Equal Pay Day. The day when women stop earning relative to men because of the gender pay gap. It’s a good day to …

Business, Case Study, Content, corporate communications, CSR, Government, Media, Politics, public relations, Training

Google and UNHCR team up to answer five most common questions on Syria

Posted onMay 22, 2017August 30, 2019

UNHCR, the UN Refugee Agency, and Google have launched new website to deliver answers to the five most common queries that people around the world …

Conference Speaking, corporate communications, Crisis Communications, CSR, Measurement and Evaluation, PR strategy, Public Affairs, public relations, Reputation Management, social media

PR rising in Africa rising

Posted onNovember 27, 2015August 30, 2019

By 2020 African consumers will be spending more than a trillion dollars. 80% own mobile phones. 80% of mobiles sold in Kenya are smartphones, a …

CIPR, CSR, Measurement and Evaluation, public relations, Reputation Management

How to measure PR

Posted onJune 3, 2015August 30, 2019

If the title ‘How to measure PR’ got you hooked and you came here in search of the silver bullet that will tell you how …

Business, CIPR, corporate communications, Crisis Communications, CSR, Journalism, Media, public relations, Reputation Management

PR ethics and journalism ethics in the face of media business meltdown

Posted onFebruary 19, 2015August 30, 2019

Since columnist Peter Oborne sensationally resigned from The Telegraph with a devastating public critique of what he believed to be its declining ethical and editorial …

Conference Speaking, Crisis Communications, CSR, Ethics, Measurement and Evaluation, Media, public relations, Reputation Management

Future of PR and social media for International Air Transport Association crisis communications conference

Posted onOctober 30, 2014August 30, 2019

This morning I gave a keynote at the global ‘Crisis Communications in the Social Media Age’ conference in Istanbul. I followed an excellent and energetic …

Case Study, CSR, Video

Jessie J – Price Tag lipdub by 500 women in Uganda to promote microfinance

Posted onOctober 18, 2013August 30, 2019

This is a great example of using online video with 500 Ugandan women dancing to ‘Price Tag’ by Jessie J. It shows the power, potential …

CIPR, CSR, Media, public relations, social media

Share This Too online buzz

Posted onAugust 22, 2013August 30, 2019

Share This Too: More Social Media Solutions for PR Professionals, the follow up to the best-selling Share This: The Social Media Handbook for PR Professionals …

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About the PR Futurist blog

This is the personal blog of Stuart Bruce. I started my PR blog in 2003, so it was one of the first PR blogs in the world. I have maintained it personally while running and working for a variety of different businesses. Its primary purpose is not commercial but to promote new thinking and ideas in the field of public relations and communications.

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