TikTok’s meteoric rise has accelerated during the lockdown. However, most of the examples I’ve seen of it being used for work purposes have been influencers …
Category: social media
New research into how investors use digital media reveals that it now rivals traditional media as a driver of investment decisions. The new data from …
It was more than 10 years ago when I first debated the question who owns social media. Last week I spoke on the same topic …
“Relying on reach to identify influencers is like releasing a flock of seagulls hoping some will get lucky and s**t on the crowd below.” Call …
In Harry Potter newspaper pictures are alive with characters that move. Animated gifs are a type of image file format that are like photographs alive …
The PRCA Digital PR and Communications Report 2016 reveals a sharp rise in digital PR budgets, but continuing concern over the lack of investment in …
I actually laughed out loud when I read this story about the BBC’s world affairs editor John Simpson setting up a corporate consultancy to advise …
In November I spoke at the first ever World Conference on Public Relations in Emerging Economies on the topic of the place of digital and social …
By 2020 African consumers will be spending more than a trillion dollars. 80% own mobile phones. 80% of mobiles sold in Kenya are smartphones, a …
The Public Relations Consultants Association (PRCA) has revealed the findings of its Digital PR Report 2015, with insights across the following key areas: In-house budgeting …
