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access_timeAugust 28, 2026
Latest:
  • Corporate affairs leaders say 2026 is the year of AI, but three quarters don’t even have a strategy
  • CIPR publishes new guidance on AI and digital ethics for internal communications
  • Reputation, Risk and Resilience report says communicators need more agency, not more angst
  • Corporate comms failing at AI adoption
  • The Guardian’s generative AI and journalism policy
  • Gartner predicts PR budgets will increase 2x by 2027
  • Why don’t corporate communications and PR professionals understand ‘academic’?
  • Will 2026 be the year of corporate storytelling?
  • Microsoft CCO Frank X. Shaw on using AI for corporate comms and crises
  • Is GEO essential for PR or is it all snake oil?

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Stuart Bruce on the future of public relations, communications, corporate affairs, reputation, crisis communications and measurement and evaluation.

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Category: Media

AI for PR, Media, public relations

The Guardian’s generative AI and journalism policy

Posted onMarch 5, 2026March 9, 2026

The Guardian has just updated its Editorial Code of Practice and Guidance (PDF) to address generative AI. On Tuesday I attended a roundtable discussion at …

Crisis Communications, Journalism, Media, public relations

Fake news fools news media with Woolworths high street relaunch

Posted onOctober 28, 2020October 28, 2020

One reason I’m passionate about saving mainstream news media is that it isn’t susceptible to fake news as it employs qualified journalists with expertise in …

corporate communications, Ethics, Journalism, Media, Media Relations, public relations

PR and ad-blocking – don’t do it

Posted onApril 8, 2019August 30, 2019

Most public relations professionals now acknowledge the importance of paid media, alongside earned, shared and owned – PESO. But for earned media to work there …

corporate communications, Media, public relations, Research, social media

Digital now rivals traditional media as driver of major investment decisions

Posted onJuly 24, 2018August 30, 2019

New research into how investors use digital media reveals that it now rivals traditional media as a driver of investment decisions. The new data from …

Business, Case Study, Content, corporate communications, CSR, Government, Media, Politics, public relations, Training

Google and UNHCR team up to answer five most common questions on Syria

Posted onMay 22, 2017August 30, 2019

UNHCR, the UN Refugee Agency, and Google have launched new website to deliver answers to the five most common queries that people around the world …

corporate communications, Crisis Communications, Journalism, Measurement and Evaluation, Media, PR strategy, public relations, Reputation Management, social media

PR problem? Hire a journalist… or rather don’t if you want to have successful PR

Posted onMay 29, 2016August 30, 2019

I actually laughed out loud when I read this story about the BBC’s world affairs editor John Simpson setting up a corporate consultancy to advise …

Business, corporate communications, Media, Politics, public relations

Trust Me, PR is dead – long live public relations

Posted onMarch 19, 2015August 30, 2019

Trust Me, PR is Dead is the provocative title of Robert Phillip’s long-awaited second book. It’s had many PR practitioners up in arms that a …

Business, CIPR, corporate communications, Crisis Communications, CSR, Journalism, Media, public relations, Reputation Management

PR ethics and journalism ethics in the face of media business meltdown

Posted onFebruary 19, 2015August 30, 2019

Since columnist Peter Oborne sensationally resigned from The Telegraph with a devastating public critique of what he believed to be its declining ethical and editorial …

Government, Journalism, Media, Politics, public relations, Training

Ill-informed politicians and journalists kicking NHS PR professionals – again

Posted onJanuary 31, 2015August 30, 2019

 The Telegraph has an incredibly ill-informed article on ‘NHS ‘spin bill’ soars as crisis grows’. Oh the irony of a journalist falling for a politician’s spin about …

Conference Speaking, Crisis Communications, CSR, Ethics, Measurement and Evaluation, Media, public relations, Reputation Management

Future of PR and social media for International Air Transport Association crisis communications conference

Posted onOctober 30, 2014August 30, 2019

This morning I gave a keynote at the global ‘Crisis Communications in the Social Media Age’ conference in Istanbul. I followed an excellent and energetic …

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About the PR Futurist blog

This is the personal blog of Stuart Bruce. I started my PR blog in 2003, so it was one of the first PR blogs in the world. I have maintained it personally while running and working for a variety of different businesses. Its primary purpose is not commercial but to promote new thinking and ideas in the field of public relations and communications.

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