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access_timeAugust 28, 2026
Latest:
  • Corporate affairs leaders say 2026 is the year of AI, but three quarters don’t even have a strategy
  • CIPR publishes new guidance on AI and digital ethics for internal communications
  • Reputation, Risk and Resilience report says communicators need more agency, not more angst
  • Corporate comms failing at AI adoption
  • The Guardian’s generative AI and journalism policy
  • Gartner predicts PR budgets will increase 2x by 2027
  • Why don’t corporate communications and PR professionals understand ‘academic’?
  • Will 2026 be the year of corporate storytelling?
  • Microsoft CCO Frank X. Shaw on using AI for corporate comms and crises
  • Is GEO essential for PR or is it all snake oil?

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Stuart Bruce on the future of public relations, communications, corporate affairs, reputation, crisis communications and measurement and evaluation.

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Category: Media Relations

Government, Measurement and Evaluation, Media Relations, Politics, PR strategy, public relations

Modernising communications – what can we learn from the Government Communication Service?

Posted onSeptember 13, 2021September 15, 2021

Modernising communications is one of the consultancy services I provide as I advise in-house communications departments and PR agencies on how they can modernise, innovate …

corporate communications, Marketing, Media Relations, Podcast, public relations

Clubhouse for PR professionals – the ultimate guide to success

Posted onMarch 1, 2021March 10, 2021

Clubhouse is an exclusive invite-only audio-only social network that launched in April last year initially to an invite only list of Silicon Valley venture capitalists …

Business, corporate communications, Marketing, Measurement and Evaluation, Media Relations, Public Affairs, public relations, Reputation Management, SEO

Is PR dead… definitely for the 10th time?

Posted onAugust 5, 2020August 5, 2020

Is PR dead, the future of PR, who should PR report to and PR’s relationship to marketing have been debated for longer than I’ve been …

corporate communications, Ethics, Journalism, Media, Media Relations, public relations

PR and ad-blocking – don’t do it

Posted onApril 8, 2019August 30, 2019

Most public relations professionals now acknowledge the importance of paid media, alongside earned, shared and owned – PESO. But for earned media to work there …

CIPR, corporate communications, Crisis Communications, Ethics, Measurement and Evaluation, Media Relations, PR strategy, public relations, Training

Top 10 takeaways from the CIPR State of the Profession survey 2019

Posted onApril 3, 2019August 30, 2019

The UK’s CIPR (Chartered Institute of Public Relations) has published its latest State of the Profession Survey. The top 10 takeaways for PR professionals are: …

Media Relations, PR Tips, public relations

PR Tip: When should you use off the record with a journalist?

Posted onSeptember 6, 2018August 30, 2019

In the last few days two famous people have both had problems with journalists reporting comments that they made ‘off the record’. This modernised PR …

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About the PR Futurist blog

This is the personal blog of Stuart Bruce. I started my PR blog in 2003, so it was one of the first PR blogs in the world. I have maintained it personally while running and working for a variety of different businesses. Its primary purpose is not commercial but to promote new thinking and ideas in the field of public relations and communications.

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