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access_timeAugust 28, 2026
Latest:
  • Corporate affairs leaders say 2026 is the year of AI, but three quarters don’t even have a strategy
  • CIPR publishes new guidance on AI and digital ethics for internal communications
  • Reputation, Risk and Resilience report says communicators need more agency, not more angst
  • Corporate comms failing at AI adoption
  • The Guardian’s generative AI and journalism policy
  • Gartner predicts PR budgets will increase 2x by 2027
  • Why don’t corporate communications and PR professionals understand ‘academic’?
  • Will 2026 be the year of corporate storytelling?
  • Microsoft CCO Frank X. Shaw on using AI for corporate comms and crises
  • Is GEO essential for PR or is it all snake oil?

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Stuart Bruce on the future of public relations, communications, corporate affairs, reputation, crisis communications and measurement and evaluation.

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Category: Marketing

corporate communications, Marketing, Media Relations, Podcast, public relations

Clubhouse for PR professionals – the ultimate guide to success

Posted onMarch 1, 2021March 10, 2021

Clubhouse is an exclusive invite-only audio-only social network that launched in April last year initially to an invite only list of Silicon Valley venture capitalists …

Business, corporate communications, Marketing, Measurement and Evaluation, Media Relations, Public Affairs, public relations, Reputation Management, SEO

Is PR dead… definitely for the 10th time?

Posted onAugust 5, 2020August 5, 2020

Is PR dead, the future of PR, who should PR report to and PR’s relationship to marketing have been debated for longer than I’ve been …

Content, Marketing, public relations, Reputation Management

What are good brand logos?

Posted onMay 10, 2020May 10, 2020

The Secret Language of Logos is a short video that helps you to understand brand logos. What is the difference between brand and reputation is …

corporate communications, Crisis Communications, Marketing, Measurement and Evaluation, public relations, social media

The State of Social Media in 2017

Posted onJuly 24, 2017August 30, 2019

“Relying on reach to identify influencers is like releasing a flock of seagulls hoping some will get lucky and s**t on the crowd below.” Call …

Content, Marketing, public relations, Video

The story of content: New documentary film on content marketing

Posted onSeptember 23, 2015August 30, 2019

  Content marketing is one of the hottest topics in marketing communications and public relations. This new 44 minute documentary film from the Content Marketing …

Marketing, public relations, Reputation Management

Financial Times needs to know Thomas Cook didn’t need better communications advice

Posted onJune 25, 2015August 30, 2019

Reading the review of Trust Me, PR is Dead in the Financial Times my jaw dropped when I got to this line: “Recently, tour operator …

CIPR, corporate communications, Marketing, PR strategy, public relations, Reputation Management

What is PR? A definition for 2015

Posted onJanuary 5, 2015August 30, 2019

What is public relations? Why in 2015 are we still asking what is PR? Most people who don’t work in public relations have a very …

Business, CIPR, corporate communications, Crisis Communications, Government, Marketing, Public Affairs, public relations, Reputation Management, SEO, social media

Top 10 reasons it pays to blog for business

Posted onFebruary 17, 2014August 30, 2019

This blog post sets out some of the main benefits of blogging for business, public relations, public affairs and corporate communications. It doesn’t just apply …

Infographic, Marketing, public relations, social media, Social Networks

80 rules of social media – for PR redux

Posted onNovember 4, 2013August 30, 2019

Social Media London has a great ‘80 rules of social media’ infographic by Jeremy Waite, head of social strategy for Adobe EMEA. I’ve pulled out …

CIPR, Conference Speaking, Marketing, public relations, social media

Who owns social media?

Posted onSeptember 27, 2013August 30, 2019

I spoke on yesterday’s Chartered Institute of Public Relations (CIPR) panel at Leeds Business Week where we inevitably touched on the hoary old question of …

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About the PR Futurist blog

This is the personal blog of Stuart Bruce. I started my PR blog in 2003, so it was one of the first PR blogs in the world. I have maintained it personally while running and working for a variety of different businesses. Its primary purpose is not commercial but to promote new thinking and ideas in the field of public relations and communications.

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