This blog post started as a comment on Stephen ‘Wadds’ Waddington’s thought-provoking article about ‘The public relations industry’s confidence problem’, but it was so thought-provoking …
Category: Marketing
It’s hard to achieve cut through at international property conference MIPIM in Cannes as cities vie with each other in ever more extravagant ways to …
Today Econsultancy published its new State of Social Report 2011. It make interesting reading. Thanks to Econsultancy I was lucky enough to get a sneak …
Just catching up on last week’s PRWeek and Danny Rogers, editor-in-chief of Brand Republic’s marketing titles, wrote a great op-ed on the growing importance of …
Online public affairs and using social media and the internet for analysing and influencing public policy isn’t as well advanced in the UK as it …
Econsultancy is running an interesting little experiment in content marketing and CEO Ashley Friedlein has emailed its 30,000 members worldwide asking us to publish a …
Is social business the new badge for the social media expert? Judging by some of the events I’ve attended and an increasing number of blog …
Brilliant spoof video of a marketing/PR/advertising/social media case study of an eight-year old’s birthday party: Created by johnst.com (found via @Chris_Reed and others).
Who owns social media? The answer is nobody, because it’s the wrong question. Or rather it’s far too simple a question. That was one reason …
Who owns social media? It’s question that has been around as long as social media and almost the same arguments are raging today as when …
