The Secret Language of Logos is a short video that helps you to understand brand logos. What is the difference between brand and reputation is a question that comes up a lot for many of us who work in public relations, communication and marketing.
This short video from BBC Ideas is a great explanation by renowned graphic designer David Airey. It has some of my favourite examples such as the A to Z and smile in the Amazon logo and the ‘secret’ arrow in the FedEx logo.
What are your favourite logos?