What are good brand logos?

Brand logos | Secret language of Logos | BBC Ideas

The Secret Language of Logos is a short video that helps you to understand brand logos. What is the difference between brand and reputation is a question that comes up a lot for many of us who work in public relations, communication and marketing.

This short video from BBC Ideas is a great explanation by renowned graphic designer David Airey. It has some of my favourite examples such as the A to Z and smile in the Amazon logo and the ‘secret’ arrow in the FedEx logo.

What are your favourite logos?

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