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access_timeAugust 28, 2026
Latest:
  • Corporate affairs leaders say 2026 is the year of AI, but three quarters don’t even have a strategy
  • CIPR publishes new guidance on AI and digital ethics for internal communications
  • Reputation, Risk and Resilience report says communicators need more agency, not more angst
  • Corporate comms failing at AI adoption
  • The Guardian’s generative AI and journalism policy
  • Gartner predicts PR budgets will increase 2x by 2027
  • Why don’t corporate communications and PR professionals understand ‘academic’?
  • Will 2026 be the year of corporate storytelling?
  • Microsoft CCO Frank X. Shaw on using AI for corporate comms and crises
  • Is GEO essential for PR or is it all snake oil?

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Stuart Bruce on the future of public relations, communications, corporate affairs, reputation, crisis communications and measurement and evaluation.

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Category: Business

Business, corporate communications, public relations, Research

Edelman Trust Barometer 2023 upsets the PR Twitterati

Posted onJanuary 29, 2023January 30, 2023

Step back a few years and it seemed the entire PR industry (as it exists on Twitter, LinkedIn and blogs) fawned over Edelman’s annual launch …

Business, corporate communications, Marketing, Measurement and Evaluation, Media Relations, Public Affairs, public relations, Reputation Management, SEO

Is PR dead… definitely for the 10th time?

Posted onAugust 5, 2020August 5, 2020

Is PR dead, the future of PR, who should PR report to and PR’s relationship to marketing have been debated for longer than I’ve been …

Business, public relations

Top 10 tips for working from home

Posted onMarch 9, 2020March 9, 2020

Working from home is what I do when I’m not travelling all around the world to provide consultancy and training to help in-house PR teams …

Business, PR strategy, public relations, Reputation Management

PR is not just communications

Posted onSeptember 28, 2018August 30, 2019

Is PR just communications? That’s the claim I’ve read in two blog posts this week. Is it really? PR is public relations. The clue’s in …

Business, Case Study, Content, corporate communications, CSR, Government, Media, Politics, public relations, Training

Google and UNHCR team up to answer five most common questions on Syria

Posted onMay 22, 2017August 30, 2019

UNHCR, the UN Refugee Agency, and Google have launched new website to deliver answers to the five most common queries that people around the world …

Business, PR strategy, public relations

PR leadership lessons from UK Labour Party’s defeat

Posted onJune 4, 2015August 30, 2019

Corporate PR professionals can learn a lot from political PR professionals and political PR professionals can learn a lot from corporate PR professionals. I was …

Business, Case Study, corporate communications, public relations, Public Sector

Annual reports should report what matters

Posted onMay 29, 2015August 30, 2019

Many PR professionals help companies and organisations to create annual reports, but despite improvements to make them more interesting they are still frequently just focused …

Business, corporate communications, Media, Politics, public relations

Trust Me, PR is dead – long live public relations

Posted onMarch 19, 2015August 30, 2019

Trust Me, PR is Dead is the provocative title of Robert Phillip’s long-awaited second book. It’s had many PR practitioners up in arms that a …

Business, CIPR, corporate communications, Crisis Communications, CSR, Journalism, Media, public relations, Reputation Management

PR ethics and journalism ethics in the face of media business meltdown

Posted onFebruary 19, 2015August 30, 2019

Since columnist Peter Oborne sensationally resigned from The Telegraph with a devastating public critique of what he believed to be its declining ethical and editorial …

Business, CIPR, Ethics, Government, public relations, Training

CIPR general election manifesto

Posted onFebruary 11, 2015August 30, 2019

The Chartered Institute of Public Relations has published the CIPR Manifesto to “provoke an open and informed debate” ahead of the 2015 UK general election. …

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About the PR Futurist blog

This is the personal blog of Stuart Bruce. I started my PR blog in 2003, so it was one of the first PR blogs in the world. I have maintained it personally while running and working for a variety of different businesses. Its primary purpose is not commercial but to promote new thinking and ideas in the field of public relations and communications.

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