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Stuart Bruce on the future of public relations, communications, corporate affairs, reputation, crisis communications and measurement and evaluation.

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Category: Public Sector

Government, Measurement and Evaluation, PR strategy, public relations, Public Sector

How PR measurement can improve public health

Posted onNovember 1, 2017August 30, 2019

The Taxpayers’ Alliance has published a report claiming that money invested in public health improvement is bad value for money. It claims that “many public …

Awards, Government, public relations, Public Sector

UK government communications and PR leads the world

Posted onAugust 17, 2015August 30, 2019

Too many people think of the public sector as being slow to modernise and that the best innovation comes from the private sector. In the …

Business, Case Study, corporate communications, public relations, Public Sector

Annual reports should report what matters

Posted onMay 29, 2015August 30, 2019

Many PR professionals help companies and organisations to create annual reports, but despite improvements to make them more interesting they are still frequently just focused …

CIPR, Infographic, Measurement and Evaluation, PR strategy, public relations, Public Sector, social media, Training

PR measurement and digital communications two biggest skills gaps for PR

Posted onMarch 3, 2015August 30, 2019

The Qualifications for Communicators Trends Survey 2015 reveals that PR measurement is the top skills gap and digital communications/social media is the top skill that respondents want to …

Ethics, Government, Politics, public relations, Public Sector

Legogate: A sorry tale of Scottish independence

Posted onJune 7, 2014August 30, 2019

Last week the official UK government YouDecide2014 account published an article entitled on the self-publishing Buzzfeed Community website. The article was also published, by the …

Awards, Marketing, public relations, Public Sector, social media, Social Networks

Award-winning Romanian tourism PR campaign

Posted onSeptember 25, 2013August 30, 2019

When the UK’s Conservative government decided to run an anti-immigration campaign in Romania to dissuade Romanians from coming to the UK a Romanian advertising agency …

Crisis Communications, Government, Public Sector

Twitter Transparency Report reveals US government is top demander of private information

Posted onJuly 3, 2012August 30, 2019

The Twitter Transparency Report published today reveals that the US government has made more demands that Twitter hands over private information about users than every …

corporate communications, public relations, Public Sector, Reputation Management

NeverSeconds shows why PR needs to be respected

Posted onJune 15, 2012August 30, 2019

Lots of buzz about #neverseconds and almost universal ridicule of Argyll and Bute Council’s statement (see Update Three below as the council has now unethically tried …

Government, Public Sector, social media, Social Networks

Social media in local government

Posted onMarch 27, 2012August 30, 2019

BDO has published an interesting report into the current use of social media within local government in the UK. BDO worked with Municipal Journal (MJ) …

Government, Public Affairs, public relations, Public Sector, Reputation Management, social media

Russian Embassy digital barbecue

Posted onOctober 15, 2011August 30, 2019

On Thursday I was a guest of Ambassador Alexander Yakovenko at the Russian Embassy in London. The embassy was hosting an invite only reception for …

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About the PR Futurist blog

This is the personal blog of Stuart Bruce. I started my PR blog in 2003, so it was one of the first PR blogs in the world. I have maintained it personally while running and working for a variety of different businesses. Its primary purpose is not commercial but to promote new thinking and ideas in the field of public relations and communications.

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