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access_timeAugust 28, 2026
Latest:
  • Corporate affairs leaders say 2026 is the year of AI, but three quarters don’t even have a strategy
  • CIPR publishes new guidance on AI and digital ethics for internal communications
  • Reputation, Risk and Resilience report says communicators need more agency, not more angst
  • Corporate comms failing at AI adoption
  • The Guardian’s generative AI and journalism policy
  • Gartner predicts PR budgets will increase 2x by 2027
  • Why don’t corporate communications and PR professionals understand ‘academic’?
  • Will 2026 be the year of corporate storytelling?
  • Microsoft CCO Frank X. Shaw on using AI for corporate comms and crises
  • Is GEO essential for PR or is it all snake oil?

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Stuart Bruce on the future of public relations, communications, corporate affairs, reputation, crisis communications and measurement and evaluation.

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Category: SEO

corporate communications, Measurement and Evaluation, Public Affairs, public relations, Reputation Management, Research, SEO, Training

ICCO World PR Report is positive and negative

Posted onNovember 4, 2020November 4, 2020

The ICCO World PR Report 2020 provides a mixed picture of the global PR industry. It reveals an industry where 61% of PR firms are …

Business, corporate communications, Marketing, Measurement and Evaluation, Media Relations, Public Affairs, public relations, Reputation Management, SEO

Is PR dead… definitely for the 10th time?

Posted onAugust 5, 2020August 5, 2020

Is PR dead, the future of PR, who should PR report to and PR’s relationship to marketing have been debated for longer than I’ve been …

Content, corporate communications, public relations, SEO

How PR and SEO work together and why you don’t need a link

Posted onSeptember 3, 2018August 30, 2019

Today just about every SEO firm claims to do PR. They’ve often got a very shaky grasp of what public relations is, but they claim …

CIPR, Measurement and Evaluation, PR strategy, Public Affairs, public relations, Reputation Management, SEO

PR professionals’ skills and competencies not fit for modern future proof public relations

Posted onMarch 8, 2017August 30, 2019

The State of the Profession 2017 survey by the UK’s Chartered Institute of Public Relations (CIPR) reveals that the PR profession still has a very long way …

CIPR, Infographic, PR strategy, PRCA, public relations, Research, SEO, social media

PRCA Digital PR Report 2015 need for more digital PR training and digital PR budgets expected to grow

Posted onSeptember 14, 2015August 30, 2019

The Public Relations Consultants Association (PRCA) has revealed the findings of its Digital PR Report 2015, with insights across the following key areas: In-house budgeting …

CIPR, corporate communications, PR strategy, Public Affairs, public relations, SEO, social media, Training

Senior PR practitioners lack digital and social media management skills

Posted onFebruary 24, 2015August 30, 2019

The CIPR State of the Profession 2015 report makes grim reading as it highlights that despite 96% claiming that ‘being considered a professional is important’ …

Business, CIPR, corporate communications, Crisis Communications, Government, Marketing, Public Affairs, public relations, Reputation Management, SEO, social media

Top 10 reasons it pays to blog for business

Posted onFebruary 17, 2014August 30, 2019

This blog post sets out some of the main benefits of blogging for business, public relations, public affairs and corporate communications. It doesn’t just apply …

CIPR, Conference Speaking, Content, corporate communications, Ethics, Journalism, Media, public relations, Reputation Management, SEO, social media

Tom Foremski Thought Leaders event at the CIPR

Posted onMay 14, 2013August 30, 2019

Last week I chaired a ‘Thought Leaders’ event at the Chartered Institute of Public Relations (CIPR) in London where I interviewed Tom Foremski who became …

Self Promotion, SEO, social media, Social Networks

Speaking at SAScon | Search–Analytics–Social Media conference

Posted onApril 23, 2012August 30, 2019

I’m delighted to be once again one of the speakers at the excellent SAScon Search – Analytics – Social Media conference. I’m going to be …

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About the PR Futurist blog

This is the personal blog of Stuart Bruce. I started my PR blog in 2003, so it was one of the first PR blogs in the world. I have maintained it personally while running and working for a variety of different businesses. Its primary purpose is not commercial but to promote new thinking and ideas in the field of public relations and communications.

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