When Royal Mail announced a profit of £68m UK Labour Party leader Jeremy Corbyn was quick to attack it with a specially made video and tweet with the provocative hashtag #riseup. Corbyn, the leader of the UK’s opposition party who has shifted it far to the left, said: “… hundreds of millions has been paid out into private hands”.
It’s Royal Mail’s digital public affairs response that was great as instead of just ignoring it or issuing a formal media statement, it sent out a series of tweets ‘trolling’ the Labour leader.
Royal Mail’s innovative response even got international attention as this story in the Washington Examiner shows “The Royal Mail just trolled Britain’s socialist leader. It as great”