The ICCO World PR Report 2020 provides a mixed picture of the global PR industry. It reveals an industry where 61% of PR firms are …
Category: corporate communications
Is PR dead, the future of PR, who should PR report to and PR’s relationship to marketing have been debated for longer than I’ve been …
TikTok’s meteoric rise has accelerated during the lockdown. However, most of the examples I’ve seen of it being used for work purposes have been influencers …
A new news trend tool lets you see and search what journalists are writing about. Trends from Muck Rack is similar to Google Trends which …
These are 10 actionable PR tips to help you achieve your public relations and communication objectives in 2020. 1. Review your PR and communication strategy …
As someone who now describes myself as a PR Futurist I’ve spoken at a lot at conferences on the future of public relations and it’s …
Most public relations professionals now acknowledge the importance of paid media, alongside earned, shared and owned – PESO. But for earned media to work there …
The UK’s CIPR (Chartered Institute of Public Relations) has published its latest State of the Profession Survey. The top 10 takeaways for PR professionals are: …
One of the most frequent problems I hear from fellow public relations professionals is that their leaders fail to communicate effectively. I’ve identified some of …
Measurement Maturity Mapper (M3) is a fantastic new tool from AMEC (the International Association for the Measurement and Evaluation of Communications) to help public relations …
