Measurement Maturity Mapper (M3) is a fantastic new tool from AMEC (the International Association for the Measurement and Evaluation of Communications) to help public relations …
Category: corporate communications
Bill runs a small family owned toy shop that’s doing okay. He runs it himself and all his staff are family who all pride themselves …
It’s an inconvenient truth that facts don’t convince people. In fact, there is evidence that facts can work to convince people to believe the exact …
A couple of recent blog posts by people who I admire and respect have made me think about my own career. First Paul Sutton wrote …
Today just about every SEO firm claims to do PR. They’ve often got a very shaky grasp of what public relations is, but they claim …
New research into how investors use digital media reveals that it now rivals traditional media as a driver of investment decisions. The new data from …
Yet again PR firms have ‘failed’ to make much of an impact in the Cannes Lions. I read this in the report from Paul Holmes …
“I believe that measurement is the most important communication discipline.” Alex Aiken, head of the UK Government Communication Service If you only take one thing …
It was more than 10 years ago when I first debated the question who owns social media. Last week I spoke on the same topic …
PR and corporate communications recruitment firm VMA Group today published a new research report on ‘communicating in an integrated world’. I was privileged to be …
