“Relying on reach to identify influencers is like releasing a flock of seagulls hoping some will get lucky and s**t on the crowd below.” Call …
Category: corporate communications
UNHCR, the UN Refugee Agency, and Google have launched new website to deliver answers to the five most common queries that people around the world …
The combined values of corporate reputations in the FTSE350 is worth nearly £1 trillion to the UK economy. The 2017 UK Reputation Dividend Report claims …
In Harry Potter newspaper pictures are alive with characters that move. Animated gifs are a type of image file format that are like photographs alive …
The UK has voted to leave the European Union. This has already sent shockwaves through global financial markets which will massively impact businesses and organisations. …
I actually laughed out loud when I read this story about the BBC’s world affairs editor John Simpson setting up a corporate consultancy to advise …
The latest Global Intangible Finance Tracker (GIFT) report reveals many directors, analysts, investors and other stakeholders don’t adequately understand how brand, reputation and other intangibles …
I’ve got a few PR speaking gigs coming up over the next month. Next week I’m braving the sub-zero temperatures in Moscow to speak at …
Virtual reality was a popular prediction for what’s going to be big in 2016. I think it’s a virtual reality itself as 2016 isn’t going to …
More than a quarter of the value of small and mid-sized firms is tied to their reputation, yet many firms still fail to properly manage …
