I’ve been passionate about data for almost my whole career in public relations, so I’m excited to be a judge for the inaugural DataComms Awards. As far back as 1991, I geeked out to create ‘Media Monitor’ a database (using dBase) to analyse and score global media coverage.
I’m often surprised and disappointed by how far the PR and communications industry has progressed since then. I remember speaking at a PR conference in the 00s and Tom Murphy (now VP of global corporate communications at RingCentral) said PR people didn’t need to worry about big data yet as it hadn’t even mastered small data. It’s only very recently that it has really started to get to grips with data and analytics. I say “started to get grips with” although the reality is most of the industry has done little more than dip its toes in the water.
One of the most useful conferences I attended during lockdown was Communicate’s DataComms21. It had lots of fantastic speakers from companies like Centrica, TSB, Finsbury Glover Hering, Signal AI, Oracle, IBM, GSK and Coca-Cola talking about how they use data and analytics in communications and public relations. You can register for free to watch a recording of the DataComms21 conference on the Communicate site.
DataComms Awards 2022
That’s why I’m so excited to be one of the judges for Communicate’s DataComms Awards 2022. The DataComms Awards recognise and celebrate the use of data in corporate communications and by corporate communicators. Too often, those of us in public relations and corporate affairs allow our advertising and marketing communications colleagues to boast about their data-driven prowess compared to us. Often it’s smoke and mirrors as their claims for their data and ‘results’ don’t stack up.
Andrew Thomas, publisher of Communicate magazine and founder of the DataComms Awards said: ““The modern communications era is the age of data. Data influences the way communications is developed and implemented, as well as how it is evaluated. It determines brand, social media and PR strategy. It has an impact on how corporate reputations are managed. Communicate magazine is proud to have launched the DataComms Awards 2022, the only awards programme to recognise, benchmark and celebrate the use of data in corporate communications.”
The DataComms Awards are an opportunity for the PR, communications and corporate affairs world to show what it can do. Categories include:
- Most innovative use of data in corporate communications
- Best use of data in crisis communications
- Best use of data to assist reputation management
- Best corporate storytelling through data
- Best use of data in measurement and evaluation
- Best data dashboard
- Best visualisation of data within corporate reporting
There are several awards for best use of data visualisation in different sectors, including energy and utilities, extraction (oil, gas and mining), financial services, healthcare and pharmaceuticals, professional services and technology, media and telecommunications. There are also two team awards for in-house (individual or team) and agency.
The entry deadline for the DataComms Awards is 22 October, with an easy to remember late entry date of 5 November. The shortlist will be announced in February 2022 with a real world awards ceremony and dinner in March 2022 in central London.
The judging panel has a wealth of expertise of PR and communication professionals steeped in data and analytics. It includes Kerry Sheehan, head of development and innovation at GCS; Alex Malouf, corporate communications director at Schneider Electric and Rebecca Zeitlin, head of communications and external affairs at Hybrid Air Vehicles.
You can enter the DataComms Awards 2021 on the Communicate website. The DataComms awards are open to anywhere within Europe and are for work carried out between September 2019 and September 2021.
To help you craft your entry, you can read my top 10 tips on how to win a professional PR award.
Stuart Bruce’s lifetime of geeking on PR measurement
From PRWeek in 1991.