The much-anticipated launch of GPT-5 massively increases the capabilities of AI. But what does this actually mean for PR, communications and corporate affairs practitioners? I’ve …
Category: AI for PR
What does AI say about you? Is asking AI to research you the new Googling yourself? I asked all of the major AI large language …
AI is undoubtedly transformative, but defining what this really means requires navigating a sea of over-hyped reports commissioned to help companies selling AI products and …
The most alarming finding from the new Global Alliance report on AI and communications is the failure of communications to provide leadership around AI. Six …
DeepSeek has gone from zero to hero in the last week as its deep reasoning AI model outperformed all of the better-known models. But what …
The CIPR State of the Profession 2024 survey has some signs to be optimistic but also makes grim reading. However, I’m not convinced by all …
The second most senior judge in England and Wales has said that lawyers may soon have to use artificial intelligence as it is potentially unethical …
The PRovoke Global Summit in Washington DC was a roller coaster of ideas and insight about the public relations and communications industry. There were so …
New research reveals how 105 newsrooms across 46 countries are using AI journalism in news gathering, production and distribution. It also shows that AI adoption …
