It’s AMEC Measurement Month and based on the great events I’ve already attended (virtually) it’s going to be another fantastic one. I’m speaking at a couple of Measurement Month events. Both are remote events that are free to register for.
AMEC Measurement Month
You can see a full list of all the AMEC Measurement Month events on the AMEC website, including on demand videos of some of the events that have already happened.
Steps towards measurement maturity and the future of evaluating communications
The first AMEC Measurement Month event that I’m speaking at is organised by The Nordic Alliance for Communication & Management (NORA), European Association of Communication Directors (EACD) for the International Association for the Measurement and Evaluation of Communication (AMEC).
Wednesday 24 November 2021, 14:00 – 15:00 (CET so 13:00 – 14:00 in the UK)
Is your organization on a journey towards communications measurement maturity? Do you know where your journey will take you? Hear from senior communication directors and experts in communications and program evaluation to understand:
- The evolution of communication measurement and evaluation
- The use of data-driven reputation building – focused on quality
- How to implement a state-of-the-art measurement framework and create ownership
- How to apply best practices in data-driven maturity from other business functions outside communications
- Which core principles can help you to get started and to successfully scale your measurement activities
The panellists and speakers are:
Catherine Torp
Cathrine is EVP Communications and user experience at The Research Council of Norway (RCN). The Research Council serves as the chief advisory body for the government authorities on research policy issues and distributes over NOK nine billion to research and innovation activities each year.
Kia Haring
As Vice President Global Communications and Sustainability at TietoEVRY, Kia Haring builds the company’s reputation, corporate culture – and accelerates sustainable development together with her team.
Stuart Bruce
Stuart Bruce is internationally recognised as a PR Futurist – a thinker and doer in modernised public relations and communications. He specialises in strategy, measurement and evaluation, crisis communications and PR/communications technology.
Sunita Menon
Sunita Menon is a Global Data Strategist and Advisor for PR/Communications industry and an Adjunct Professor at University of Florida, College of Journalism and Communication.
Steffen Rufenach
Steffen Rufenach works as CEO of the consulting boutique R.A.T.E. GmbH in Frankfurt am Main. Together with his team, he supports international companies in managing rankings and ratings in areas such as ESG (environmental, social, governance), employer attractiveness, or innovation.
Alexander Buhmann
Alexander is associate professor at BI Norwegian Business School, and director of the Nordic Alliance for Communication & Management. His research is situated at the intersection of communication, digital technology, and management.
FInd out more and register via the Norwegian Business School.
PRCA Measurement Conference
The second AMEC Measurement Month event I’m speaking at is the PRCA Measurement Conference which includes a keynote by Johna Burke, global managing director of AMEC and a panel moderated by Richard Bagnall, chair of AMEC and co-managing partner and CEO, Europe and the Americas of CARMA.
Tuesday 30 November, 12:30 – 15:30
As global markets emerge from the pandemic, public relations budgets are facing greater scrutiny than ever before. Organisations of all sizes and sectors are evaluating their spend and challenging departments and consultants to demonstrate the true impact of their work. Now more than ever, PR and communications professionals need to elevate their understanding of measurement and demonstrate their value to organisations. Strategic and robust measurement can no longer be an after-thought.
The half-day virtual conference will look at the latest insight, trends and opportunities impacting public relations measurement. It will equip delegates with a best-practice understanding of how to measure PR and create meaningful business impact in 2022 and beyond. From understanding the latest media consumption habits, to navigating the digital landscape and meeting the challenges of misinformation, this conference offers a 360 degrees perspective on PR impact, measurement and evaluation.
Keynotes and panels include:
Keynote: Measurement maturity and frameworks
Johna Burke, Global Managing Director, AMEC – International association for the measurement and evaluation of communication
Panel: The rise of technology
Moderated by: Richard Bagnall, Global co-managing partner and CEO, Europe and the Americas, CARMA
Stuart Bruce, PR Futurist and Managing Consultant, Stuart Bruce Associates
Keynote: Measurement of cross-channel campaigns
Will Hobson, PR Director, Rise at Seven
Panel: Measuring digital PR
Moderated by: Mazen Nahawi, Founder & Group CEO, CARMA
Darryl Sparey, MPRCA, MD and Co-Founder, Hard Numbers
Shayoni Lynn FPRCA, CMPRCA, CEO and Founder, Lynn PR
James Brockbank, Managing Director, Digitaloft
Thierry Ngutegure, Head of Data Insights, Rise at Seven
James Crawford, Managing Director, PR Agency One
Keynote: Measuring the impact of influencer marketing
Scott Guthrie MPRCA, Influencer Marketing Professional Adviser
You can register for free via the PRCA website.
