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access_timeNovember 28, 2023
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  • AI, misinformation, purpose, inclusion and division at an excellent PRovoke Global Summit
  • Global PR body ratifies 10 ICCO Warsaw Principles for ethical use of AI in public relations and communications
  • Future of Corporate Communications study finds CCOs investing more in technology
  • AI journalism – are you ready?
  • Humans Needed More Than Ever – new AI in PR report from CIPR
  • The future of public relations in Europe – European Communication Monitor 2023
  • How to create a purposeful future for public relations
  • Crisis communications in football – Mason Greenwood, Luis Rubiales and Nike
  • What can we learn from NatWest’s Nigel Farage crisis?
  • Bluesky at night, is a PR’s delight
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Stuart Bruce on the future of public relations, communications, corporate affairs, reputation, crisis communications and measurement and evaluation.

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Author: Stuart Bruce

public relations, AI for PR, corporate communications

AI, misinformation, purpose, inclusion and division at an excellent PRovoke Global Summit

Posted onNovember 12, 2023November 13, 2023

The PRovoke Global Summit in Washington DC was a roller coaster of ideas and insight about the public relations and communications industry. There were so …

AI for PR, public relations

Global PR body ratifies 10 ICCO Warsaw Principles for ethical use of AI in public relations and communications

Posted onOctober 18, 2023October 19, 2023

The International Communications Consultancy Organisation has ratified The ICCO Warsaw Principles for the ethical use of AI in public relations during the 2023 ICCO Global …

public relations, corporate communications, Crisis Communications, Measurement and Evaluation, PRtech, Research

Future of Corporate Communications study finds CCOs investing more in technology

Posted onOctober 7, 2023October 7, 2023

The Edelman 2023 Future of Corporate Communications survey found that half of respondents see themselves as strategic advisers to or partners to their company’s leadership …

public relations, AI for PR, Research

AI journalism – are you ready?

Posted onOctober 5, 2023October 5, 2023

New research reveals how 105 newsrooms across 46 countries are using AI journalism in news gathering, production and distribution. It also shows that AI adoption …

public relations, CIPR, Research

Humans Needed More Than Ever – new AI in PR report from CIPR

Posted onSeptember 19, 2023September 19, 2023

AI is not a threat to the jobs of PR professionals, but it is a threat to the jobs of PR professionals who don’t use …

public relations, Research

The future of public relations in Europe – European Communication Monitor 2023

Posted onSeptember 7, 2023September 7, 2023

The latest European Communication Monitor 2023 identifies some of the key trends and issues that public relations and corporate affairs professionals need to be aware …

public relations, corporate communications

How to create a purposeful future for public relations

Posted onSeptember 1, 2023September 1, 2023

The Dublin Conversations is a fascinating project looking at the potential future of public relations and communications. Its cofounder is my old friend Andy Green …

Crisis Communications, public relations

Crisis communications in football – Mason Greenwood, Luis Rubiales and Nike

Posted onAugust 29, 2023August 29, 2023

The last week has seen football (or soccer for our US friends) engulfed in three extraordinary crises. Manchester United’s handling of the Mason Greenwood issue …

Crisis Communications

What can we learn from NatWest’s Nigel Farage crisis?

Posted onJuly 26, 2023July 26, 2023

Whenever a company is in the news because of a crisis there is always an army of armchair experts offering their take on what it’s …

public relations

Bluesky at night, is a PR’s delight

Posted onMay 25, 2023May 26, 2023

Are you one of the first people to get a Bluesky account? By the end of April 2023 Bloomberg reported that there were 50,000 Bluesky …

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About PR Futurist

Stuart Bruce's PR Futurist blog looks at the future of public relations, communications and corporate affairs. It focus on corporate communications, reputation, crisis communications, public affairs and measurement and evaluation. I'm interested in covering news, research and reports on professional practice, CommTech, learning and development and everything that improves public relations practice around the world.

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About the PR Futurist blog

This is the personal blog of Stuart Bruce. I started my PR blog in 2003, so it was one of the first PR blogs in the world. I have maintained it personally while running and working for a variety of different businesses. Its primary purpose is not commercial but to promote new thinking and ideas in the field of public relations and communications.

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