When asked to complete “2026 is going to be the year of….”, corporate affairs leaders most often answered AI. Despite this just a quarter have …
Author: Stuart Bruce
The Chartered Institute of Public Relations’ (CIPR) has published new guidance on AI and digital ethics for internal communication. It’s a strong, practical contribution but …
Rod Cartwright’s 2026 edition of Reputation, Risk and Resilience arrives at the right moment. Communication leaders are dealing with volatility, distrust and fatigue. We do …
The picture about AI painted by BCG’s latest research isn’t a pretty one for corporate affairs and communications leaders. Its blunt message is that while …
The Guardian has just updated its Editorial Code of Practice and Guidance (PDF) to address generative AI. On Tuesday I attended a roundtable discussion at …
Gartner predicts a two‑fold increase in PR and earned media budgets by 2027 as AI answer engines replace traditional search. Exciting news for the public …
Too many corporate communications and public relations professionals don’t understand the value of ‘academic’ is the argument presented by Stephen Waddington. He’s right. Indeed, academia …
Will corporate storytelling be the backbone of your communication strategy in 2026? This weekend, I listened to Sam Barcroft, the new group CEO of SWNS, …
Microsoft CCO Frank X. Shaw did a fireside chat [full video] at the Wall Street Journal Leadship Institute CMO Council Summit where he explained in …
GEO – generative engine optimisation – is everywhere at the moment. It’s sometimes called AEO, GAIO or other equally baffling letters. What it really means …
