Last week’s big AI announcement from Microsoft sees impressive new features rolled out in Copilot. Some immediately. It’s important to note this is the personal …
Author: Stuart Bruce
The UK government’s announcement of AI Growth Labs mean that it is more important than ever that communications professionals understand the need for social licence …
PRWeek claims its inaugural AI survey with Boston University provides the biggest insights into AI’s use in PR yet produced. However, the headline story is …
The latest shocking news is some MPs appear to be using AI to help write their speeches for the House of Commons. Frankly, I’d be …
The much-anticipated launch of GPT-5 massively increases the capabilities of AI. But what does this actually mean for PR, communications and corporate affairs practitioners? I’ve …
What does AI say about you? Is asking AI to research you the new Googling yourself? I asked all of the major AI large language …
AI is undoubtedly transformative, but defining what this really means requires navigating a sea of over-hyped reports commissioned to help companies selling AI products and …
The most alarming finding from the new Global Alliance report on AI and communications is the failure of communications to provide leadership around AI. Six …
DeepSeek has gone from zero to hero in the last week as its deep reasoning AI model outperformed all of the better-known models. But what …
The CIPR State of the Profession 2024 survey has some signs to be optimistic but also makes grim reading. However, I’m not convinced by all …
