You might not be familiar with the term Community Based Marketing. I wasn’t when I first heard it. Community is important for the future of …
Author: Stuart Bruce
Last week I blogged about some positive new research from the PRCA which revealed that 96% of CEOs and CFOs consider communications as important or …
The PRCA (Public Relations and Communications Association), the world’s largest PR professional body, has published a new study highlighting the important role public relations and …
When Facebook changed its name to Meta last year, it catapulted the metaverse into the mainstream news agenda. But what is the metaverse? Or should …
The CIPR State of the Profession 2022 report is out. As usual, it contains some interesting data on diversity, salaries, job satisfaction etc. But I’m …
I recently did a webinar for the PRCA (Public Relations and Communications Association) on crisis comms in sport. It was hosted by PRCA Sports Group …
The global pandemic and work from home has seen an explosion in interest in community management and professional communities. In reality, it’s not really that …
Last week I was one of the speakers at Communicate magazine’s DataComms conference. It highlighted how important it is for PR and communications professionals to …
Respect for chartered PR professionals has increased and provides a competitive career edge A new study from the Chartered Institute of Public Relations (CIPR) and …
In the PR and communications world, timesheets are often derided or treated with fear and contempt. There are two main schools of thought against them. …
