I’ve been telling the PR industry for some time now that things can’t go along as they are…. business as usual while mainstream media goes …
Category: Measurement and Evaluation
The State of the Profession 2017 survey by the UK’s Chartered Institute of Public Relations (CIPR) reveals that the PR profession still has a very long way …
I actually laughed out loud when I read this story about the BBC’s world affairs editor John Simpson setting up a corporate consultancy to advise …
The latest Global Intangible Finance Tracker (GIFT) report reveals many directors, analysts, investors and other stakeholders don’t adequately understand how brand, reputation and other intangibles …
I’ve got a few PR speaking gigs coming up over the next month. Next week I’m braving the sub-zero temperatures in Moscow to speak at …
Yet another interesting question from a potential client wanting help to measure the ROI of public relations. It’s the wrong question as nearly everyone I’ve seen …
By 2020 African consumers will be spending more than a trillion dollars. 80% own mobile phones. 80% of mobiles sold in Kenya are smartphones, a …
The secret of winning PR and social media awards is simple. Be excellent. You don’t deserve an award for being good. You’re paid by your employer …
If the title ‘How to measure PR’ got you hooked and you came here in search of the silver bullet that will tell you how …
The Qualifications for Communicators Trends Survey 2015 reveals that PR measurement is the top skills gap and digital communications/social media is the top skill that respondents want to …
