The irrepressible David Meerman Scott is back again with another great take on the fool’s errand of the quest to calculate the ROI of social media:
Category: Measurement and Evaluation
Another day, another new announcement from Klout. This time it’s topic pages: Topic pages on Klout are coming! Dig deeper into topics, see the top …
Altimeter Group produces some great research and it’s latest research report makes great reading. The Framework for Social Analytics research report was published yesterday and …
PR and marketing people love a good list and Andrew Smith has done a brilliant job in creating some stellar PR business lists with his …
A month or so ago I had lunch with Danny Rogers, then the editor of PRWeek, now the editor-in-chief of all Haymarket’s marketing and brand …
It’s not often I get the luxury of being able to attend a conference that I’m not speaking at, so I’m looking forward to attending …
Last year I enjoyed being one of the judges at the first Some Awards for the use of social media in communications and marketing. Don’t …
Yesterday Mashable had an absolutely ridiculous article on the ‘Future of public relations and social media‘. Some of its analysis and expert opinion was truly …
Social media measurement comes under the microscope in the latest issue of PR Week. The article doesn’t do itself any favours by starting off talking …
Today’s PRWeek has a fantastic story saying that the UK’s Central Office of Information (COI) has recommended sweeping changes to the way in which government …
