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Stuart Bruce on the future of public relations, communications, corporate affairs, reputation, crisis communications and measurement and evaluation.

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Category: Content

Content, corporate communications, Public Affairs, public relations

Corporate storytelling is an essential future PR skill

Posted onOctober 29, 2015August 30, 2019

The problem with a 140 character tweet or six second Vine is that it’s impossible to tell a great story. However as Ernest Hemingway purportedly …

Content, Marketing, public relations, Video

The story of content: New documentary film on content marketing

Posted onSeptember 23, 2015August 30, 2019

  Content marketing is one of the hottest topics in marketing communications and public relations. This new 44 minute documentary film from the Content Marketing …

Conference Speaking, Content, Leeds, public relations, Self Promotion

Back to the Future of Comms and the Marketing Leaders’ Masterclass

Posted onApril 16, 2015August 30, 2019

Just a quick alert to two fantastic PR and marketing events that I’m speaking at later this month: Marketing Leaders’ Masterclass | 21 April | …

Content, corporate communications, public relations, Research

Blogging is dead: just 36% of internet users write blogs

Posted onJuly 16, 2014August 30, 2019

Blogging is dead, long live blogging. An interesting statistic from the GWI Brand report reveals that 36% of internet users aged 16-64 said that they …

Content, corporate communications, public relations, Technology

Flipboard for Windows 8 review

Posted onNovember 15, 2013August 30, 2019

Flipboard for Windows 8 is finally in the Windows store. And it was worth the wait. I’ve one criticism (and it’s a big one), but …

CIPR, Conference Speaking, Content, corporate communications, Ethics, Journalism, Media, public relations, Reputation Management, SEO, social media

Tom Foremski Thought Leaders event at the CIPR

Posted onMay 14, 2013August 30, 2019

Last week I chaired a ‘Thought Leaders’ event at the Chartered Institute of Public Relations (CIPR) in London where I interviewed Tom Foremski who became …

Content, corporate communications, Public Affairs, public relations, social media, Social Networks

How PR can use Flipboard to create magazines

Posted onMay 14, 2013August 30, 2019

Flipboard is one of the new generation of news readers that provide a slick app to let you subscribe to news and topics on media …

Business, Content, corporate communications, Infographic, public relations

Philips infographic for first quarter financial results

Posted onApril 22, 2013August 30, 2019

Infographics can be fantastic, awful or simply work. This example from Philips is the latter. It simply presents the quarter one earnings for Philips in …

CIPR, Content, corporate communications, Journalism, Media, public relations, social media

Tom Foremski and Stuart Bruce speak at CIPR event and ask could corporate media win a Pulitzer?

Posted onMarch 11, 2013August 30, 2019

On Wednesday May 8 I’m looking forward to speaking at a special event with Tom Foremski looking at ‘Can corporate media support serious journalism?’ The …

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About PR Futurist

Stuart Bruce's PR Futurist blog looks at the future of public relations, communications and corporate affairs. It focus on corporate communications, reputation, crisis communications, public affairs and measurement and evaluation. I'm interested in covering news, research and reports on professional practice, CommTech, learning and development and everything that improves public relations practice around the world.

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About the PR Futurist blog

This is the personal blog of Stuart Bruce. I started my PR blog in 2003, so it was one of the first PR blogs in the world. I have maintained it personally while running and working for a variety of different businesses. Its primary purpose is not commercial but to promote new thinking and ideas in the field of public relations and communications.

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