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Stuart Bruce on the future of public relations, communications, corporate affairs, reputation, crisis communications and measurement and evaluation.

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Tag: CIPR

public relations, Reputation Management

Future of public relations in an age of change, complexity and uncertainty

Posted onFebruary 16, 2019August 30, 2019

This is the text of a speech on the future of public relations that I delivered at Southampton Solent University (my alma mater) on Wednesday …

CIPR, Measurement and Evaluation, public relations

Die! AVEs! Die! Die! Die!

Posted onMay 19, 2017August 30, 2019

I’ve been telling the PR industry for some time now that things can’t go along as they are…. business as usual while mainstream media goes …

Business, CIPR, corporate communications, Crisis Communications, Government, Marketing, Public Affairs, public relations, Reputation Management, SEO, social media

Top 10 reasons it pays to blog for business

Posted onFebruary 17, 2014August 30, 2019

This blog post sets out some of the main benefits of blogging for business, public relations, public affairs and corporate communications. It doesn’t just apply …

Business, CIPR, Politics, public relations, Self Promotion

New Year’s Resolutions for 2014

Posted onJanuary 1, 2014August 30, 2019

My ten New Year’s resolutions for 2014 are: Be a better husband, father, brother and son. Spend more real life time with friends, colleagues and …

CIPR, public relations, Research

PR practitioners and academics working together

Posted onOctober 14, 2013August 30, 2019

Last week at the NEMO Flashpoints conference at Campus Helsingborg at the University of Lund in Sweden there was discussion both at the conference and …

CIPR, Conference Speaking, Marketing, public relations, social media

Who owns social media?

Posted onSeptember 27, 2013August 30, 2019

I spoke on yesterday’s Chartered Institute of Public Relations (CIPR) panel at Leeds Business Week where we inevitably touched on the hoary old question of …

CIPR, Conference Speaking, corporate communications, MENA, Middle East, public relations, Self Promotion, social media

PR and social media conference speaking in Autumn 2013

Posted onSeptember 24, 2013August 30, 2019

I’ve got quite a few public relations and social media conference speaking gigs coming up this Autumn (or Fall for my American friends). World Communication …

CIPR, CSR, Media, public relations, social media

Share This Too online buzz

Posted onAugust 22, 2013August 30, 2019

Share This Too: More Social Media Solutions for PR Professionals, the follow up to the best-selling Share This: The Social Media Handbook for PR Professionals …

CIPR, Media, PRCA, public relations

News UK master class in how not to do media relations

Posted onAugust 16, 2013August 30, 2019

It’s been a while since I’ve had a good rant, but when a company that you love to hate does something incompetent it’s just too …

CIPR, corporate communications, Crisis Communications, Public Affairs, public relations, Reputation Management, social media, Social Networks, Training

Social media monitoring guide for PR professionals

Posted onJuly 24, 2013August 30, 2019

Social media monitoring is one of the fundamental building blocks of starting to integrate social media and social networks into your public relations strategy. If …

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About the PR Futurist blog

This is the personal blog of Stuart Bruce. I started my PR blog in 2003, so it was one of the first PR blogs in the world. I have maintained it personally while running and working for a variety of different businesses. Its primary purpose is not commercial but to promote new thinking and ideas in the field of public relations and communications.

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