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  • Corporate comms failing at AI adoption
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Stuart Bruce on the future of public relations, communications, corporate affairs, reputation, crisis communications and measurement and evaluation.

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Tag: corporate communications

corporate communications, Crisis Communications, Middle East, PR strategy, Public Affairs, public relations, Reputation Management, Research, social media, Training

PR and social media set for continued growth

Posted onJuly 15, 2014August 30, 2019

Lots of new research around at the moment that point to a positive future for the public relations business. Yesterday, the Financial Times published the …

Business, corporate communications, Government, Media, PRCA, public relations

Newspaper Licensing Agency beaten to a pulp by PRCA and Meltwater

Posted onJune 5, 2014August 30, 2019

Today the European Court of Justice in Luxembourg ruled in favour of the Public Relations Consultants Association (PRCA) and Meltwater in their five-year battle with …

Business, Conference Speaking, corporate communications, public relations, Reputation Management

Davos World Communication Forum highlights

Posted onMarch 17, 2014August 30, 2019

The World Communication Forum in Davos is the most international and diverse of all the conferences I attend around the world. This year was no …

Business, Conference Speaking, corporate communications, PR strategy, public relations, Reputation Management, Self Promotion

The future of PR at the World Communication Forum in Davos

Posted onMarch 10, 2014August 30, 2019

Tomorrow at the World Communication Forum in Davos I’m leading a panel discussion on the future of the public relations industry provocatively titled ‘PR is …

Business, CIPR, corporate communications, Crisis Communications, Government, Marketing, Public Affairs, public relations, Reputation Management, SEO, social media

Top 10 reasons it pays to blog for business

Posted onFebruary 17, 2014August 30, 2019

This blog post sets out some of the main benefits of blogging for business, public relations, public affairs and corporate communications. It doesn’t just apply …

corporate communications, Crisis Communications, Journalism, Media, public relations, Reputation Management, social media, Social Networks

Verification Handbook for journalists and aid providers

Posted onNovember 4, 2013August 30, 2019

The Verification Handbook from the European Centre of Journalism is a new resource for journalists and aid responders, which provides tools, techniques and step-by-step guidelines …

CIPR, corporate communications, Crisis Communications, Public Affairs, public relations, Reputation Management, social media, Social Networks, Training

Social media monitoring guide for PR professionals

Posted onJuly 24, 2013August 30, 2019

Social media monitoring is one of the fundamental building blocks of starting to integrate social media and social networks into your public relations strategy. If …

corporate communications, public relations

PR and corporate communications conferences in early 2013

Posted onJanuary 11, 2013August 30, 2019

There is a raft of interesting public relations and corporate communications conferences on my radar at the moment, some of which I’m speaking at, others …

CIPR, corporate communications, Media, public relations

Social media newsrooms at CIPR Social Summer

Posted onJuly 2, 2012August 30, 2019

Social media newsrooms and modernised media relations was the topic of my workshop last night at the latest Chartered Institute of Public Relations Social Summer. …

corporate communications, Marketing, public relations, Reputation Management, social media, Social Networks

State of Social Report 2011 by Econsultancy

Posted onNovember 10, 2011August 30, 2019

Today Econsultancy published its new State of Social Report 2011. It make interesting reading. Thanks to Econsultancy I was lucky enough to get a sneak …

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About the PR Futurist blog

This is the personal blog of Stuart Bruce. I started my PR blog in 2003, so it was one of the first PR blogs in the world. I have maintained it personally while running and working for a variety of different businesses. Its primary purpose is not commercial but to promote new thinking and ideas in the field of public relations and communications.

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