The future of PR at the World Communication Forum in Davos

Tomorrow at the World Communication Forum in Davos I’m leading a panel discussion on the future of the public relations industry provocatively titled ‘PR is dead vs. Long live the all PR channel’.

We’ve got a fantastic line-up of panellists:

Paul Holmes – the founder and CEO of The Holmes Report, the global PR magazine website. Paul has an intimate working knowledge of the latest developments at the world’s biggest PR companies, the most innovative boutique PR consultancies as well as in-house PR and communications teams at many of the world’s leading companies.

Andre Manning – the global vice president of communications at Philips is known not only as a strategic PR and communications expert, but is also one of the world foremost in-house PR proponents of public relations measurement and evaluation.

Colin Byrne – UK and European CEO of Weber Shandwick first rose to prominence working with Lord (Peter) Mandelson as deputy communications director at the UK Labour Party. As a northern, working class, left of centre PR professional myself I’ve got to admire a man who describe himself as “left-wing, northern and working class!

Professor Dr Uday Salunkhe – Group Director at WeSchool and Senate Member at the University of Mumbai, one of India’s leading business schools.

You can participate and follow it online at.

I’m also leading a second panel on ‘New business in new media environment or new media for new technologies/startups?’