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  • Corporate affairs leaders say 2026 is the year of AI, but three quarters don’t even have a strategy
  • CIPR publishes new guidance on AI and digital ethics for internal communications
  • Reputation, Risk and Resilience report says communicators need more agency, not more angst
  • Corporate comms failing at AI adoption
  • The Guardian’s generative AI and journalism policy
  • Gartner predicts PR budgets will increase 2x by 2027
  • Why don’t corporate communications and PR professionals understand ‘academic’?
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Stuart Bruce on the future of public relations, communications, corporate affairs, reputation, crisis communications and measurement and evaluation.

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Tag: public affairs

Business, CIPR, corporate communications, Crisis Communications, Government, Marketing, Public Affairs, public relations, Reputation Management, SEO, social media

Top 10 reasons it pays to blog for business

Posted onFebruary 17, 2014August 30, 2019

This blog post sets out some of the main benefits of blogging for business, public relations, public affairs and corporate communications. It doesn’t just apply …

CIPR, Conference Speaking, Marketing, public relations, social media

Who owns social media?

Posted onSeptember 27, 2013August 30, 2019

I spoke on yesterday’s Chartered Institute of Public Relations (CIPR) panel at Leeds Business Week where we inevitably touched on the hoary old question of …

CIPR, CSR, Media, public relations, social media

Share This Too online buzz

Posted onAugust 22, 2013August 30, 2019

Share This Too: More Social Media Solutions for PR Professionals, the follow up to the best-selling Share This: The Social Media Handbook for PR Professionals …

CIPR, corporate communications, Crisis Communications, Public Affairs, public relations, Reputation Management, social media, Social Networks, Training

Social media monitoring guide for PR professionals

Posted onJuly 24, 2013August 30, 2019

Social media monitoring is one of the fundamental building blocks of starting to integrate social media and social networks into your public relations strategy. If …

Media, Politics, Public Affairs, public relations

Why the world of PR is changing by Alastair Campbell

Posted onJune 28, 2013August 30, 2019

When I did the PRConversations PRoust Questionnaire I cited Alastair Campbell as my PR hero. A choice that was criticised by some who simply see …

Government, Politics, Public Affairs, social media

Is is time to abandon lobbying and target voters directly?

Posted onJune 17, 2013August 30, 2019

Today’s CITYA.M. carries an op-ed by communications consultant James Frayne. He argues that “It’s time for business to abandon lobbying and target voters directly”. The …

corporate communications, Government, Politics, Public Affairs, social media

Edelman Capital Staffers Index 2011

Posted onDecember 10, 2011August 30, 2019

Edelman and StrategyOne, its global public affairs team, has just released the 2011 Capital Staffers Index which ‘analyses top trends in global public affairs and …

Public Affairs, Video

Lobbying is helping a boy to get a puppy

Posted onNovember 4, 2011August 30, 2019

Billy wants a puppy so he has to lobby his parents. Hill & Knowlton in Canada the USA has put this promotional video together to …

CIPR, Marketing, Public Affairs, public relations, social media

Did Bingle bungle blog on Pickles?

Posted onNovember 1, 2011August 30, 2019

Online public affairs and using social media and the internet for analysing and influencing public policy isn’t as well advanced in the UK as it …

Infographic, Politics, Public Affairs, social media

Who is winning the UK political social media battle?

Posted onOctober 31, 2011August 30, 2019

Meltwater and The Holmes Report have created an infographic of the UK’s political social media scene. The report focuses on the volume and sentiment of …

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About the PR Futurist blog

This is the personal blog of Stuart Bruce. I started my PR blog in 2003, so it was one of the first PR blogs in the world. I have maintained it personally while running and working for a variety of different businesses. Its primary purpose is not commercial but to promote new thinking and ideas in the field of public relations and communications.

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