Skip to content
access_timeAugust 28, 2026
Latest:
  • Corporate affairs leaders say 2026 is the year of AI, but three quarters don’t even have a strategy
  • CIPR publishes new guidance on AI and digital ethics for internal communications
  • Reputation, Risk and Resilience report says communicators need more agency, not more angst
  • Corporate comms failing at AI adoption
  • The Guardian’s generative AI and journalism policy
  • Gartner predicts PR budgets will increase 2x by 2027
  • Why don’t corporate communications and PR professionals understand ‘academic’?
  • Will 2026 be the year of corporate storytelling?
  • Microsoft CCO Frank X. Shaw on using AI for corporate comms and crises
  • Is GEO essential for PR or is it all snake oil?

Stuart Bruce the PR Futurist logo

Stuart Bruce on the future of public relations, communications, corporate affairs, reputation, crisis communications and measurement and evaluation.

home
  • BIOGRAPHY
  • WORK WITH ME
  • PODCASTS
  • SPEAKING
  • MEDIA COMMENTARY
  • TV INTERVIEWS
  • CONTACT

Tag: PRCA

CIPR, Measurement and Evaluation, public relations

Die! AVEs! Die! Die! Die!

Posted onMay 19, 2017August 30, 2019

I’ve been telling the PR industry for some time now that things can’t go along as they are…. business as usual while mainstream media goes …

Business, corporate communications, public relations, Reputation Management, Research

The economics of reputation toolkit

Posted onJuly 31, 2014August 30, 2019

The Public Relations Consultants Association has published an interesting piece of work examining the value of reputation. It draws insight from business, PR professionals and …

Business, corporate communications, Government, Media, PRCA, public relations

Newspaper Licensing Agency beaten to a pulp by PRCA and Meltwater

Posted onJune 5, 2014August 30, 2019

Today the European Court of Justice in Luxembourg ruled in favour of the Public Relations Consultants Association (PRCA) and Meltwater in their five-year battle with …

CIPR, Media, PRCA, public relations

News UK master class in how not to do media relations

Posted onAugust 16, 2013August 30, 2019

It’s been a while since I’ve had a good rant, but when a company that you love to hate does something incompetent it’s just too …

Awards, CIPR, Crisis Communications, PRCA, Public Affairs, social media

UK Social Media Awards

Posted onMarch 19, 2013August 30, 2019

Entries have just opened for the UK Social Media Awards 2013 which are now in their fourth year having previously been known as the Some …

CIPR, public relations

PR practitioners should not directly edit Wikipedia according to new CIPR guidance

Posted onJune 27, 2012August 30, 2019

I wouldn’t normally publish a news release verbatim, but this is important and I’m pushed for time this week! Disclaimer: I’m a founder member of …

Awards, PRCA, public relations, social media

Top 10 tips to win a PR award

Posted onSeptember 21, 2011August 30, 2019

Today’s announcement of the PRCA Awards 2011 shortlist reminded me of a post about top 10 tips to win a PR award that I’d started …

Media, Politics, PRCA, public relations

PRCA and Meltwater defend internet freedom–open letter to UK MPs

Posted onAugust 16, 2011August 30, 2019

Dear Alec I am writing to you asking for your help as a concerned constituent following the Court of Appeal’s decision on the 27 July …

  • Twitter
  • LinkedIn
  • Instagram
  • Facebook
  • YouTube
  • Pinterest

About the PR Futurist blog

This is the personal blog of Stuart Bruce. I started my PR blog in 2003, so it was one of the first PR blogs in the world. I have maintained it personally while running and working for a variety of different businesses. Its primary purpose is not commercial but to promote new thinking and ideas in the field of public relations and communications.

Archives

Privacy & Cookies: This site uses cookies. By continuing to use this website, you agree to their use.

To find out more, including how to control cookies, see here: Cookie Policy
© 2026 Stuart Bruce the PR Futurist Privacy Policy
keyboard_arrow_up

Keep ahead of the future of public relations, communications and corporate affairs. Subscribe to the fortnightly PR Futurist for the latest news and research on AI, technology and professional practice to help you keep up, catch up and stay ahead.